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Article

Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.

Case Study

Beer brand Michelob used an influencer strategy to grow awareness and sales in Mexico.

News

Anheuser-Busch InBev, the brewer, saw various positive results from an innovative advertising campaign that applied blockchain technology to the mobile channel.

Article

Anheuseur-Busch InBev, the brewer, has been an early adopter of blockchain solutions in the mobile marketing space.

Article

This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.

Article

Anheuser-Busch InBev, the brewer, has developed a bespoke formula for measuring the return on investment (ROI) generated by its sponsorship programs.

News

CANNES: Anheuser-Busch InBev, the brewing giant, has already witnessed benefits from a recently launched mobile advertising campaign that employs blockchain technology.

Article

Anheuser-Busch InBev, the brewer, tapped the power of blockchain technology to run an innovative mobile advertising campaign.

Article

Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.

Article

Anheuser-Busch InBev, the beer giant, has witnessed considerable success from tapping into the power of programmatic advertising.

Opinion

The Super Bowl is deserving of our attention, and brands that shell out to feature had to bring their best game.

Article

Anheuser-Busch InBev, the brewing giant, has crafted a marketing strategy that places meaningful experiences and cultural connection at the heart of its strategy.

Article

This event report addresses how Dr Pepper Snapple Group, the beverage manufacturer, is seeking to enhance digital measurement.

News

NEW YORK: Super Bowl advertising is a high-stakes gamble for both old hands and first timers as the contrasting experiences of two brands taking part in this year's event demonstrate.

Case Study

This case study demonstrates how Bud Light, Anheuser-Busch's beer brand, used Facebook ads to increase preference for its beer and therefore increase sales in the US.

News

NEW YORK: Oreo stands out as an exception among CPG brands which are finding it difficult to engage online audiences, new research has said.

News

ST LOUIS: Brand extensions and innovation have played a key role in generating sales and profits for Anheuser-Busch InBev, the brewer.

Article

Chris Burggraeve, CMO of Anheuser-Busch InBev, believes what people crave most in life are real person-to-person encounters, which he says beer fosters.

Article

This paper provides an overview of the global alcoholic beverages industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Research Paper

Marketers believe that a brand’s essence can often be distilled down to a simple phrase or sentence that captures both the soul of the brand and its unique selling proposition.

Article

This article discusses the findings of Brand Keys' 2008 Customer Loyalty Engagement Index Rankings 2008.

Article

This article describes the proprietary Y&R brand equity model, BrandAssetTM Valuator (BAV), and how it is used to diagnose brand health.

News

CHICAGO: Anheuser-Busch, America's largest brewer with an estimated marketing budget of $910m (€641m; £448m), has appointed a new vp of marketing as part of a recent boardroom reshuffle.

Case Study

This paper describes how Budweiser responded to the move from U.S. consumers away from the traditional brewers towards beers produced by smaller, often local microbreweries.

Case Study

In a bid to differentiate Michelob beer from a confusing range of super-premium, and microbrewery brands flooding the US, Anheuser-Busch increased its advertising budget from $17 million (approximately £8.5 million at 2008 rates) in 1996 to $30 million (£15 million) in 1998.