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Research Paper

Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to keep pace, offering scant analysis of the different forms ambushing can take, and the implications it can have and little investigation or consideration from the ambusher's perspective.

Case Study

This article presents the City of London Police's new policing strategy - Project Servator - as a way of designing a social marketing campaign that uses a partnership approach with the local community that is replicable across different global locales.

Research Paper

This paper explores the confusion of causation with correlation, illustrated by an analysis of the factors behind the rise of electoral support for the extreme-right-wing National Front party in France.

Case Study

This case study describes how safefood, a public food safety and healthy eating body in Ireland, changed the conversation around the use of folic acid with a digital, educational campaign.

Article

This event report highlights some woeful – and outstanding – uses of technology by organisations and considers why some can get it so expensively wrong.

Research Paper

Evaluation of community engagement has historically avoided or ignored the question of the efficiency of the processes used.

Case Study

This case study describes how the Transport Accident Commission (TAC) in the state of Victoria, Australia reworked a 10-year old campaign to reduce low level speeding.

Article

This article proposes nine methods marketers can use to grab the attention of young people, who are harder to interest as they are used to multitasking and are easily distracted - partly due to patterns of technology use.

Case Study

This case study describes how Crimestoppers, the crime-fighting organisation in the UK, developed a national campaign to generate information about cannabis cultivation from the public and highlight the social and economic consequences of cannabis farms.

Article

This event report discusses the ways in which digital technologies can help brands understand changing consumer behaviour.

Research Paper

Mobile smartphone usage in Canada has grown by double digits over the last five years, with 48% of Canadians using smartphones in March 2012, up from 33% in 2011 (CWTA, 2012).

Article

This book details all the 24 gold and silver-winning papers from the IPA's Effectiveness Awards and summarises the 11 bronze winners.

Opinion

This morning saw the official launch of Ad Works 21 - the book of cases from the IPA's 2012 Effectiveness Awards (which is published by Warc).

Article

This full version of the 'Seriously Social" Warc Trends Report (also available in summary form) identifies and explores effectiveness trends across approximately 800 recent case studies on Warc that contained a social media element.

Article

This summary version of the 'Seriously Social' Warc Trends Report (also available in its full version) provides an overview of key findings from a study of almost 800 award-winning cases on Warc that included a social media element.

Article

Warc's Toolkit 2013, in association with Deloitte, distils the smartest new thinking and best practice in marketing into a guide for the year ahead.

News

LONDON: An emotive TV-led campaign from UK retail chain John Lewis has taken the Grand Prix at the 2012 IPA Effectiveness Awards.

Case Study

'Who Killed Deon?' was designed to help tackle youth violence in the UK by educating disenfranchised teenagers about a legal principle known as joint enterprise.

Case Study

In this campaign, the Office of Road Safety Western Australia tackled the issue of speeding using the insight that the way we drive is symptomatic of the way we live: too fast.

Case Study

To help the Metropolitan Police, London's police force, tackle youth violence, awareness needed to be raised of a complicated legal principle known as Joint Enterprise, which meant that if you were connected to or have knowledge of a crime you could be charged by police.

Article

This briefing offers an overview of the history, theories and key trends related to Co-creation. It traces the development of interest in co-creation to its application by the likes of Lego, Nike and other modern marketers.

Case Study

In a world dominated by technology, bullying is no longer confined to the playground. Children are 'cyberbullied' through social networks and their mobile phones.

Case Study

New Zealand has a culture of binge-drinking. Alcohol is a common and significant factor in violent crimes and weekend Accident and Emergency admissions, and harmful alcohol use causes over 1,000 deaths and costs the country billions of dollars every year.

Research Paper

Public service accountability is a large and complex topic. One important aspect of the accountability of a public service provider is that they should be aware of what matters to the recipients of their service.

Case Study

To help the Metropolitan Police, London's police force, tackle youth violence, awareness needed to be raised of a complicated legal principle known as Joint Enterprise, which meant that if you were connected to or have knowledge of a crime you could be charged by police.