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Article

Direct-to-consumer campaigns are being used to promote cancer treatment drugs.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser, the owner of brands such as Mucinex and Gaviscon.

Case Study

Merck, a pharmaceutical company, launched #catchcurious, a global campaign to strengthen its reputation as a vibrant science and technology company among customers, innovation partners and potential employees.

Case Study

Merck, a pharmaceuticals company, partnered with CNN Courageous Studios, a television news channel, to encourage people to get the HPV vaccination to help limit the chance of getting HPV-related illnesses.

Case Study

Merck Animal Health, an animal health company, gained share of voice and market share in the US by launching the If This Dog Could Talk campaign, which gave dogs a voice.

Article

Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.

Article

This article reveals the books that influenced Peter Reid, CEO a MSQ partners.

News

WASHINGTON, DC: Donald Trump’s divisive presidency is forcing brands to take sides and risk a consumer backlash from his supporters or opponents – but some of those distancing themselves from the president have seen a boost in brand ...

Case Study

This case study shows how MS Limited Australia, an Australian charity organisation, successfully raised awareness about Multiple Sclerosis (MS) by designing a bicycle laden with the disease's symptoms.

Case Study

This case study describes how multiple sclerosis support charity MS Australia, used the design of a bike to raise awareness of the symptoms of the disease and, in turn, improve fundraising efforts.

News

NEW YORK: Merck, the pharma group, is pushing ahead into digital marketing despite the challenges of tight regulation and the need to transform long-standing mindsets.

Article

This event report addresses how Merck, the pharma group, is developing its approach to digital marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Research Paper

In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television.

Case Study

This case study describes how Nexplanon, a long-term birth control brand in the US, used big data to approach new professional and consumer audiences with the campaign 'ARMOR up'.

Case Study

America's Diabetes Challenge, an unbranded diabetes educational programme from pharmaceuticals company Merck, used events, social media and PR to encourage type 2 diabetes patients to engage with their doctors.

Article

This article explores how highly regulated brands can produce interesting, surprising, and fresh marketing ideas despite the many restrictions on what can be shown.

Case Study

This case study describes Multiple Sclerosis Limited's campaign in Australia that raised money for MS treatment, and created huge earned media awareness by putting a disease into a bike.

Case Study

Merck Sharp & Dohme (MSD), a pharmaceutical company, successfully increased the number of pre-Ramadan consultations for fasting diabetics, by launching a campaign that sought to provide information and help these patients during Ramadan globally.

Case Study

This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.

Article

This piece outlines how healthcare and pharmaceutical brands can build effective marketing strategies to launch new products, with case studies.

Opinion

"As far as I know," David Ogilvy said, "I’m the only creative genius who started his career in research." The ARF David Ogilvy Awards celebrate the extraordinary and creative use of research in powering effective advertising.

Case Study

This case study details how GRASTEK and RAGWITEK, the American allergy medication, launched a DTC campaign, breaking through the clutter of the OTC-dominated allergy market by activating a patient community.

Case Study

This case study describes how Kytta – an ointment principally sold in Germany – repositioned its brand to break a cycle of lack of return on marketing investment.