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Article

This article looks at the growth of the Israeli start-ups, particularly in the automotive industry, and why the company is punching above its weight in innovation.

Case Study

This case study shows how Audi, the car manufacturer, increased service sales in Germany by releasing a dramatic ad that engaged consumers' fears over car repairs.

Case Study

This case study shows how Audi, the car manufacturer, increased brand awareness and sales in the UK by using a three-phased campaign focused on its cars' engineering beyond speed.

Article

This article posits that social media should be used to spur engagement and interaction with the 'conversation-starting' TV campaign, providing four steps to doing so.

Article

This short report summarises the results for the automotive category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This article outlines how electric vehicle brands such as Nissan and Toyota are raising the game in automotive advertising, using new technologies and innovative approaches.

Article

In this article, the author highlights the opportunities for international brands looking to invest in the Russian market.

Article

This article looks at the changes currently occurring in the retail industry and at how the future of retailing will look.

News

HANGZHOU: Luxury international automakers are increasingly turning to Alibaba's Tmall online marketplace to drive sales to China's digitally savvy consumers, according to a new report.

Opinion

"You keep using that word. I do not think it means what you think it means."    - Inigo Montoya,  The Princess Bride .

Case Study

This case study details how Porsche, the car company, used virtual reality to help more people in the US experience what it is like to drive a Porsche.

Case Study

This case study describes how Mercedes-Benz, the German car manufacturer, launched 3 new SUVs into the Italian market with a live broadcast from a drone on Periscope at the F1 Monza GP.

Case Study

This case study describes how smart, the Mercedes-owned car marque, launched a virtual showroom in Italy capable of overcoming the distance between consumer and product inherent in e-commerce.

Article

This article looks at the phenomenon of influencer marketing - a method that looks set to grow as adblocking becomes more and more commonly used.

Article

This event report explores how brands can use virtual reality (VR) to tell stories.

Article

This event report explains how Mercedes-Benz, the luxury car manufacturer, worked with Amazon, the online retailers, to promote test drives of its new E-Class car.

Case Study

This case study details how the German car manufacturer Audi regained strength in the premium SUV segment in France, Germany and Italy, by adopting an aspiring campaign idea: 'greatness starts when you don't stop'.

Case Study

This case study explains how Mercedes-Benz, the car company, used a hologram to promote its new GLC SUV model in Australia.

News

NEW YORK: Apple and Google have once again been named as the top two most valuable brands in the world, while Facebook is the fastest growing, according to new global rankings.

Article

This article covers a forum discussing how traditional organisations can develop their communications to adequately speak to younger generations with new expectations.

Research Paper

Despite the popularity of brand placements in television programming, little is known about their effectiveness when they are used separately compared with when they are combined with television commercials.

Article

This event report looks at the current developments in cars, as the industry undergoes massive change in which the fuel becomes electricity, the isolated box becomes connected, and sharing overtakes ownership.

Article

This article presents the views of five industry experts on the future of augmented reality, following the success of the mobile game Pokémon GO, and recommendations for brands looking to enter this field.

News

NEW DELHI: Luxury auto brands in India are experimenting with mobile showrooms and pop-up stores as they seek to reach potential buyers in cities where they don't have a physical showroom.

Case Study

This case study shows how Land Rover, a car brand, created an activation campaign based around an interactive billboard.