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Case Study

Parodontax, a toothpaste brand, increased brand sales by redesigning its packaging and launching global ads that encouraged people to take their gum health seriously without scaremongering.

Case Study

TUI, a British leisure travel group, launched a three-phase internal campaign in the UK to prepare its colleagues for its rebrand from Thomson and Falcon to TUI.

Case Study

Nigerdock, a Nigerian energy services company, developed a multimedia campaign to prevent a bill that sought to regulate Nigeria's free trade zone from passing.

Case Study

Weber Shandwick, a global PR firm, launched two Healthcare Share #preparetoprotect events in Minneapolis and Chicago to help healthcare organisations understand and prepare themselves for cyberattacks.

Article

Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages.

Case Study

Verizon, a telecommunications company, created 'Verizon LIVE' in the US, a digital experience that allows customers to video chat with employees, bringing the in-store experience online.

Case Study

The Weather Company, an IT company that is part of the IBM Watson division, introduced Watson Ads, an industry-first solution that interacts with consumers through advertising, in the US to inform marketing strategies.

Case Study

Flipkart, India's leading e-commerce platform, created an internal communications strategy that brought the company together in support of its new CEO and reconnected employees with brand values.

Article

This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.

Case Study

This case study shows how Johnson & Johnson (J&J), a medical and pharmaceutical goods brand, launched a referral strategy to increase its talent acquisition globally.

Case Study

Belgian car distributor D’Ieteren used comprehensive, open communications including PR and web to limit the damage of the Volkswagen emission scandal.

Case Study

This case study describes how feminine hygiene brand Stayfree, targeted women in rural India with an infotainment portal on mobile phones.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the marketing opportunities offered by artificial intelligence (AI) including insight generation, chatbots, digital personal assistants and optimisation of media buying.

Case Study

This article describes how Organ Donation Scotland created a targeted, social campaign to maintain healthy levels of registrations to the Organ Donor Register.

Case Study

This case study demonstrates how Emirates NBD, one of the largest banking groups in the Middle East, attracted the attention of SMEs in construction across the UAE through an innovative product idea.

Case Study

This case study describes how United Arab Emirates banking brand Emirates NBD came up with an innovative product idea to attract SME clients.

Article

This article considers how financial services brands can use a smart, purpose-built management system to build on their assets and strengths in order to see off fintech challengers and help discerning customers.

Case Study

This case study shows how Hershey's, a chocolate brand, launched its first digital-led campaign in the Philippines.

Article

This event report details how Colgate-Palmolive is tapping digital technologies to more effectively target and engage consumers.

Case Study

GAIL Limited, India's largest natural gas company, used PR to change public perceptions in Malabar region of India in order to proceed with an infrastructure project.

Case Study

This case study describes how safefood, a public food safety and healthy eating body in Ireland, changed the conversation around the use of folic acid with a digital, educational campaign.

Case Study

Transoceanic Development, an international logistics management company, successfully addressed the needs of the global media community during a hostage crisis by deploying a number of PR tactics.

Case Study

This case study describes how Shackleton Group, a creative ad agency in Spain, created a smartphone app for children to showcase its work and gain commissions.

Case Study

This case study explains how the Singapore Red Cross, a charity, created a mobile app to promote blood donation and recruit new donors.

Case Study

This case study describes how Dubai Customs impressed over 500 IT specialists who were delegates from around the world for the 2013 World Customs Organisation's annual IT Conference.