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Case Study

The Weather Company, an IT company that is part of the IBM Watson division, introduced Watson Ads, an industry-first solution that interacts with consumers through advertising, in the US to inform marketing strategies.

Article

This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.

Case Study

This case study describes how feminine hygiene brand Stayfree, targeted women in rural India with an infotainment portal on mobile phones.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the marketing opportunities offered by artificial intelligence (AI) including insight generation, chatbots, digital personal assistants and optimisation of media buying.

Case Study

This article describes how Organ Donation Scotland created a targeted, social campaign to maintain healthy levels of registrations to the Organ Donor Register.

Case Study

This case study demonstrates how Emirates NBD, one of the largest banking groups in the Middle East, attracted the attention of SMEs in construction across the UAE through an innovative product idea.

Case Study

This case study describes how United Arab Emirates banking brand Emirates NBD came up with an innovative product idea to attract SME clients.

Article

This article considers how financial services brands can use a smart, purpose-built management system to build on their assets and strengths in order to see off fintech challengers and help discerning customers.

Case Study

This case study shows how Hershey's, a chocolate brand, launched its first digital-led campaign in the Philippines.

Article

This event report details how Colgate-Palmolive is tapping digital technologies to more effectively target and engage consumers.

Case Study

This case study describes how safefood, a public food safety and healthy eating body in Ireland, changed the conversation around the use of folic acid with a digital, educational campaign.

Case Study

This case study describes how Shackleton Group, a creative ad agency in Spain, created a smartphone app for children to showcase its work and gain commissions.

Case Study

This case study explains how the Singapore Red Cross, a charity, created a mobile app to promote blood donation and recruit new donors.

Case Study

This case study describes how Dubai Customs impressed over 500 IT specialists who were delegates from around the world for the 2013 World Customs Organisation's annual IT Conference.

Case Study

This case study describes how children's charity Make-A-Wish Canada launched an innovative app to raise support and awareness for the cause while keeping the magic of Kris Kringle alive for children all around the world.

Case Study

This case study describes how global technology company HCL Technologies created an end-to-end recruitment process on a single social media platform.

Case Study

This case study describes how global IT company HCL Technologies created the first end-to-end job recruitment process on Twitter.

Case Study

This case study explains how HCL created an end-to-end recruitment process using social media in India.

Case Study

This case study demonstrates how the Heart and Stroke Foundation of Canada encouraged people to take early action to ensure their final years of life are healthy ones.

Case Study

This case study describes how Lego, the children's building-block toy, launched The Lego Movie in the UK by recreating an entire ad break in Lego.

Article

This best practice guide covers search and social data, which are increasingly being used to drive insights for communications planning across channels.

Case Study

This case study describes how, in April 2013, R.AGE began a campaign to spotlight bullying within the millennial generation on social media.

Research Paper

This paper explores the role of the unconscious mind in consumer decision making and offers ideas and explanations of how market researchers can access consumer's unconscious processes.

Research Paper

This paper demonstrates how the French government used "nudging" to promote the use of digital tax administration and proposes guidelines on the best use of nudge design for optimal ROI.

Research Paper

This paper looks into the public launch and promotion of the Queensland Plan, a 30 year vision for the Australian state that was unveiled in 2013.