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News

SYDNEY: Global consulting business Accenture has acquired one of Australia's top creative agencies, The Monkeys, in what has been widely viewed as a statement of intent as the battle between ad agencies and consultancies in Australia heats up.

Research Paper

This paper assesses the performance and potential of the Latin American market research industry in relation to three B2B sectors: Healthcare, Agriculture, and Construction and Mining.

News

SYDNEY: Australian marketers and their agencies are becoming more aware of diversity issues and many are now actively working to create more culturally relevant work, a senior agency executive has said.

Article

This article explains the rise of cultural diversity in Australian advertising campaigns, including LGBT and multicultural themes, and how agencies are working to boost diversity within their own ranks.

Case Study

This case study describes the Australian Meat and Livestock Association's campaign to improve the fortunes of the beef industry, in the face of steady decline by branding beef as fuel for everyday champions.

News

SYDNEY: A campaign by The Monkeys agency for Meat & Livestock Australia has won the Grand Effie at the 2016 Australian Effie Awards.

Case Study

This case study details Meat & Livestock Australia's 'Operation Boomerang' campaign that combined insightful strategy and provocative creative to increase Australians' appetite for lamb on Australia Day.

Case Study

This case study explains how a long term partnership between Meat & Livestock Australia, a trade body, and its agencies has created long term success for the industry.

News

SYDNEY: A long-term campaign for Canadian Club, a rye whiskey, to win Australians away from beer and onto a premixed drink has won the Grand Effie at the Australian Effie Awards.

Case Study

This case study describes how Animals Australia campaigned against the innate cruelty of factory-farmed animal products.

Case Study

This case study explains how Meat & Livestock Australia, a trade body, increased sales of lamb with a new approach to its annual Australia Day campaign.

Case Study

This case study describes a new angle to an old campaign adopted by Meat & Livestock Australia, a producer-owned organisation promoting meat.

Article

This report provides insight and analysis from a macro-economic perspective of M&A activity across the key consumer products sub sectors, using M&A data provided by 36 leading European companies.

Article

This full version of the 'Seriously Social" Warc Trends Report (also available in summary form) identifies and explores effectiveness trends across approximately 800 recent case studies on Warc that contained a social media element.

Case Study

The annual Australia Day campaign is the centerpiece of Lamb's yearly advertising. In 2011, the Sam Kevovich character had headed the campaign for eight years and was losing cut through and earned media support.

Case Study

In 2012, the long-running Australia Day campaign in support of Australian lamb was starting to look stale.

Article

This paper provides an overview of the global restaurants industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global leather goods and accessories industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global biotechnology industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Case Study

This case demonstrates how a period traditionally associated with low lamb consumption was transformed into a ‘must eat’ lamb occasion.

Case Study

The challenge for Meat & Livestock Australia's "Lamb on Australia Day" was to maintain lamb's position as Australia's national meat, increase consumption in January and integrate a creative idea into point-of-sale to get retail support.

Article

Category slowdowns for reasons other than recession enjoy much lower rates of return on capital employed (ROCE) than other categories; they also have 28% less share growth per point of SOV/SOM, and are 33% less likely to achieve very large business effects.

Case Study

This 2000-07 campaign for Meat and Livestock Australia (MLA) aimed to make lamb the national dish on Australia Day, thus creating a new cultural tradition.

Article

In the face of much criticism of the ethics of advertising, Broadbent combats the myth of advertising’s irresistibility and explains how advertising works and what it can achieve referencing historical precedents supporting his argument that advertising exists to protect brands.

Article

This article looks at the array of factors and influences relevant to buying food, including: how we decide where to shop and how we use the shops; changing patterns in meals and how we cook; the balance between home meals and eating out; the role of convenience foods; how we choose food brands; diet, nutrition and dieting; and leading-edge movements like organic foods and nutraceuticals.