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Case Study

This case study shows how McDonald's, the fast food brand, increased brand affinity and sales in the UAE by removing food from its adverts as a sign of respect for the region's Ramadan celebrations.

Article

This article offers tips for developing engaging digital video creative, based on research by Ipsos, the market research and consultancy firm.

Case Study

This case study shows how Burger King, a fast food chain, successfully increased sales by driving consumers' expectations for a McDonald's and Burger King mash-up burger in the US.

Case Study

This case study explains how the UK's NHS Blood and Transplant service recruited 17-24 year olds during National Blood Week by working with partners in TV, radio, digital, print and online to create a sense of urgency.

News

TOKYO: Following record losses, McDonald's Japan needed to understand its customers and rediscover what made the brand important to them.

Case Study

This case study shows how KFC, the fast food brand, created a humorous fake 'clean eating' campaign to successfully launch its newest product in the UK.

Research Paper

This paper presents an approach that quantitatively measures conscious and unconscious gender bias across brand touchpoints as determined by the consumer in Australia.

Article

This article examines the rise of artificial intelligence usage in marketing and how it will impact the industry going forward.

Opinion

This is a guest post from Tom Ewing, Senior Director, BrainJuicer Labs Every year BrainJuicer tests most of the Super Bowl ads, to see which ones are the most emotionally effective.

Research Paper

This paper describes the findings from an IAB/Maru/Matchbox study into consumer adoption of connected devices (IoT), having surveyed 1200 US adults representative of the population.

Research Paper

This study from McDonald's UK, the quick-service restaurant chain, seeks to understand how a menu may be rationalised to simplify consumer choice without a negative impact on sales.

Case Study

This case study explains how McDonald's used targeted mobile ads and WhatsApp to promote a meal offer in Switzerland.

Case Study

This case study shows how Costa, a coffee shop brand, took a different approach to creative content to achieve sales growth in the UK.

Case Study

This case study describes how Slurpee, a frozen beverage in Australia, created the Xpandinator device to increase the drink's capacity and boost sales and fan activity.

Article

This event report outlines how McDonald's, the quick service restaurant chain, is adapting its marketing model to the digital age.

Case Study

This case study describes how Boyne Valley, the owner of McDonnells Curry Sauce, transformed Ireland's iconic great product into a great brand solely through advertising.

Research Paper

This paper describes an automated system for analysing imagery and pictures posted on social media, which in turn can be used to provide brand-specific insights such as brand awareness, popularity and use.

Article

This article, based on data from Ogilvy and Mather's Velocity 12 research, investigates the rise of local brands taking on multi-nationals in developing markets, and provides examples of how single market brands are leading the way in successful localization of marketing initiatives.

News

PHILADELPHIA: US marketers could make major savings in survey research by using smaller sample sizes without significantly increasing the margins of error, a leading academic has claimed.

Article

This event report covers the Future of Strategy session held by Warc in Cannes, looking at the role of planners, opportunities in new tech, and why proven methods of gathering insights are still necessary.

Case Study

This case study shows how McDonald's, a fast food chain restaurant, radically boosted its likeability rating with an experiential campaign in the Philippines.

Case Study

This case study describes how Taco Bell created a campaign based on rebellion to convince customers away from their regular routine of having breakfast at a competing QSR.

Article

This event report outlines how Giphy, the search engine for GIFs, is planning to turn these short, looped videos into a source of advertising revenue.

Case Study

This case study describes a Super Bowl campaign from McDonald's in the US based around love: when, instead of showing antagonism, the brand tweeted its appreciation for its rivals' Super Bowl ads.

Case Study

This case study details how McDonald's, a fast food restaurant chain, used social media to improve positive sentiment towards the brand in the US through its Lovin' the Super Bowl campaign.