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Research Paper

Television advertising-avoidance research delivers a broad range of estimates for the extent of channel switching during advertising breaks (i.e., commercial zapping).

Case Study

This case study shows how the Center for Disease Control (CDC), the US national public healthcare institute, encouraged people to stop smoking with an integrated campaign.

Article

This study shows that two thirds of consumers using ad blockers are open to stopping to use them; their top motivators are messages that refuse entry if an ad blocker is in use, and assuring that ads don't auto-play, block content, contain viruses, or slow down browsing.

Research Paper

This paper explores the problem of noticeable ads crossing over into annoying ads with the findings of a neuromarketing experiment, measuring the level of attention and the emotional response of subjects exposed to ads.

Article

This report from the Futures Company looks at the implications of slowing growth in the global economy, arguing that brands can only counteract the trend by creating demand.

Research Paper

This paper applies the D Duplication Coefficient from the Duplication of Purchase Law as a benchmark to help investigate patterns in simultaneous product category purchases.

Case Study

This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.

News

GLOBAL: More than half (54%) of consumers around the world say they might be prepared to share their personal data collected from their smart home in exchange for coupons and discounts, a global survey has revealed.

News

LONDON: Security and privacy are high on the list of concerns for British consumers, yet they remain open to some of the advantages that the "internet of things" can bring, a new survey has shown.

News

SANTA CLARA, CA: The great majority of US consumers believe that new technology and mobile connectivity will transform their domestic and working lives by 2025, but they're concerned about the security implications, a new survey has found.

Research Paper

This paper explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research.

Case Study

This case study describes how ICICI Bank, India's largest private sector bank, launched its social media presence on Facebook in order to engage with younger consumers.

Article

Long before social media, people formed passion-based (offline) communities, sought out authenticity and trusted peer opinion more than the company line; in other words, technology may be a game-changer, but it facilitates traditional tendencies.

Article

This paper provides an overview of the web portals and online communities industry, primarily in the United States.

Article

This briefing offers an overview of the history, theories and key trends related to Word of mouth. It traces the history of word of mouth marketing including the use of buzz agents, net promoter scores and the theory of seeding.

Case Study

Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online.

Research Paper

Co-creation is a concept that encompasses all stages of the value chain, however, focusing predominantly on customers and users.

Opinion

Right now, there's a massive shift taking place - it's being discussed online, in agencies and with clients.

Article

Enterprise 2.0 is a term encompassing all the web-based tools that facilitate networking and collaboration, and the shift from desktop to web-based applications.

Article

If Web 2.0 represents a new stage in consumer technology, the next wave is all about Enterprise 2.0 - putting those tools to work in organizations.

Research Paper

China has the largest internet population in the world—76 percent with high-speed broadband connection.

Article

From MIT Sloan Management Review (winter 2004): Sawhney et al, `Adding value through utility’, discusses how to develop add-on services, with examples;...

Research Paper

This paper briefly reviews the difficulties that privacy concerns are creating for the growth of e-business and customer relationship management (CRM).

Research Paper

In this paper the authors outline the underlying theory of Internet advertising exposure in today's ad server world.

News

Santa Clara, California-headquartered Network Associates is seeking an agency for its $10–$20 million ad account.