Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

73 results found
Sort by

Case Study

This case study looks at how Meat & Livestock Australia's brand 'Lamb' transformed a business experiencing five years of flat-line sales with the 'You Never Lamb Alone' campaign.

Article

This report describes how food brands have leveraged consumer insights to effectively engage with Mums and families in EMEA.

Article

This event report details how Mars, the food group, is attempting to reach consumers with impactful marketing messages.

Article

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Snickers, Orbit and Uncle Ben's.

Case Study

In 2009 LEO of Kraft Foods, the makers of the famous Belgium waffle, wanted to launch a campaign that would allow it to continue to hold its own in a very competitive market with a budget of around 10% of that which its competitors enjoyed.

Research Paper

Marketers believe that a brand’s essence can often be distilled down to a simple phrase or sentence that captures both the soul of the brand and its unique selling proposition.

Case Study

As a leading house brand, Nestlé's Aero hasn't been able to compete against Cadbury's Dairy Milk nor Masterfood's Galaxy.

Article

This article examines campaigns from the WARC Online archives that made effective use of mobile advertising (SMS, MMS, WAP etc.).

Research Paper

This presentation discusses how to use Web 2.0 techniques to 'co-create' new products with consumers, rather than developing a product for them.

Article

This article discusses the rise of dark chocolate, which has long been popular in mainland Europe, but is also now having an increased impact in the chocolate markets in the UK and US.

Case Study

Continental is a meal solutions business, providing quick and easy meals in the form of Side Dishes, Meal Bases, Stocks and Cup a Soups and up against strong competitors.

Research Paper

From research in the literature, it becomes clear that persuasive impact is greater if the person targeted is in a happy, benevolent mood.

News

MARGATE, South Africa: The Loerie Awards, Africa's major advertising festival, ended Sunday evening with the bestowal of two Grand Prix awards and 82 other gongs.

News

MCLEAN, Virginia: Mars, maker of the chocolate bar range and Pal pet foods, among a host of other brands, is scrapping its Masterfoods moniker under which it trades outside its native USA.

News

NEW YORK: Publicis Groupe's Starcom MediaVest has named Bill Tucker as US ceo, stepping into the shoes of Laura Desmond, who was promoted to ceo of MediaVest Americas last year.

News

ARLINGTON, Virginia: Upending the time-honored belief that poachers make the best gamekeepers, The Council of Better Business Bureaus and the National Advertising Review Council have hired former FTC staff lawyer Elaine Kolish to lead the child ...

Article

This paper describes how Green & Black’s became the fastest-growing confectionary brand in the UK’s previously sluggish chocolate sector, with an annual growth rate of 70%.

News

OXFORD, UK: Procter & Gamble resumed its traditional position as the UK's number one advertiser, nudging former leader Unilever into second place in 2006, according to Nielsen Media Research's annual estimate of the UK's Top 100 Above-the-line ...

News

SLOUGH, UK: Confectionery brands such as Mars and Snickers will no longer be advertised to children under twelve in the UK, says global manufacturer Masterfoods .

News

LONDON: ISBA (the Incorporated Society of British Advertisers ) has served notice on communications regulator Ofcom that it is mulling a legal challenge to its planned ban on TV advertising for HFSS [High in Fats, Salt and Sugar] brands to children ...

Case Study

The Italian chocolate market is small but complex, due both to its seasonality and the strength of its competition.

Case Study

This paper describes how BBDO New York helped to convince discerning, health-conscious consumers that Snickers Marathon was a nutritiously credible energy bar with the great taste of a candy bar.

Case Study

At the close of 2005 Mars Inc. was a business worth $18 billion (approx £9 billion in 2008).

Case Study

Whiskas, a cat-food brand in Mars, Inc.'s Masterfoods USA division, was the world's leading cat food.

Case Study

Following the limited success of its attempt to cultivate a niche market for its organic Seeds of Change products, Masterfoods redeployed its £587,000 (approximately $1.1m at 2008 rates) media budget to reach 35% more target audience.