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News

MIAMI, FL: “Restroom for All”, a campaign created by McCann New York for Mastercard, claimed best-in-show honours at the Association of National Advertisers’ (ANA) 2017 Multicultural Excellence Awards.

Opinion

"Restroom for All", a campaign created for Mastercard by McCann New York, walked off with best-in-show honors at the Association of National Advertisers' (ANA) 2017 Multicultural Excellence Awards.

Case Study

Credit card brand Mastercard used a social media campaign based around travel and parenting to drive leads to merchant partners in India.

Case Study

Credit card brand Mastercard used a digital, social media and mobile campaign to change the cash-centric culture in Vietnam.

Case Study

Credit card brand Mastercard used digital and social media to connect with mothers in Singapore.

Case Study

Mastercard, the payments brand, improved its brand metrics in Japan by encouraging people to prioritise spending time with their families.

Case Study

Mastercard, the payments company, increased leads and sales for its merchants with a campaign targeting affluent consumers in India with an emotional message.

Case Study

Visa, the payments company, increased payments by Chinese tourists by encouraging them to be more adventurous on their holidays in an interactive mobile video and digital ads.

Opinion

One of the global leaders in AI, Google, is using the technology to create consumer-centric interaction using data points to identify intent and passion, writes Katie Sterling As consumer behaviours are increasingly complex AI has an integral role to play.

News

SINGAPORE: More than half (51.6%) of APAC consumers use their smartphones to make purchases, but there are wide variations across the region in terms of the popularity of mobile shopping, a new survey of 14 markets has revealed.

News

NEW YORK: Forward-thinking banks can build a strong branded position as consumers’ “trusted” data manager, according to a timely study published a week after credit reference agency Equifax admitted that hackers had stolen the ...

News

SINGAPORE: A total of 31 papers covering a broad range of markets, categories and brands have been shortlisted for this year's WARC Prize for Asian Strategy.

Research Paper

This paper describes how the research industry can use Virtual Reality (VR) simulations to produce and predict effective shopper marketing activations, using an example from Hershey's.

News

SINGAPORE: Consumers in China and several other markets in Asia have a strong preference for purchasing from brands considered to be socially and environmentally responsible, according to a new study into ethical spending and charitable giving.

Article

This article provides guidance and reading on a now common aspect of brand building - partnerships - in which two or more brands collaborate for mutual benefit.

Case Study

This case study shows how Mastercard, the financial services brand, installed an interactive wall display to collect donations across the UAE to be delivered to displaced families in the Middle East.

Article

This report analyses the current state of LGBTQ portrayals in advertising, with brand examples and key learnings for marketers who wish to engage this audience.

News

SHANGHAI: Cash is an afterthought in urban China as mobile payments – driven by booming mobile internet penetration and platforms such as WeChat and Alipay – have transformed China’s consumer economy in less than three years.

Article

This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.

Article

This article provides an overview of how marketers can co-ordinate multiple media channels to amplify the impact of each and increase effectiveness.

Case Study

This case study shows how Mastercard, a financial services brand, installed an interactive display to collect food donations across the UAE.

Article

This article clarifies the positive uses of the emerging chatbot technology, including steps on how to use it effectively.

Case Study

This case study describes how sports brand adidas Football used online episodic content in a global campaign to strengthen its association with the UEFA Champions League and appeal to an audience of young football fans.

Case Study

This case study explores how Mastercard, the financial services corporation, launched a local campaign in the US to promote LGBT rights at the NYC Pride Parade.

Case Study

This case study explores how Mastercard, the financial services corporation, launched a campaign in the US to connect with Google's young base of Android Pay users.