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Case Study

This case study shows how MasterCard, the financial services brand, installed an interactive wall display to collect donations across the UAE to be delivered to displaced families in the Middle East.

Article

This report analyses the current state of LGBTQ portrayals in advertising, with brand examples and key learnings for marketers who wish to engage this audience.

News

SHANGHAI: Cash is an afterthought in urban China as mobile payments – driven by booming mobile internet penetration and platforms such as WeChat and Alipay – have transformed China’s consumer economy in less than three years.

Article

This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.

Article

This article provides an overview of how marketers can co-ordinate multiple media channels to amplify the impact of each and increase effectiveness.

Case Study

This case study shows how MasterCard, a financial services brand, installed an interactive display to collect food donations across the UAE.

Article

This article clarifies the positive uses of the emerging chatbot technology, including steps on how to use it effectively.

Case Study

This case study describes how sports brand adidas Football used online episodic content in a global campaign to strengthen its association with the UEFA Champions League and appeal to an audience of young football fans.

Case Study

This case study explores how Mastercard, the financial services corporation, launched a campaign in the US to connect with Google's young base of Android Pay users.

Case Study

This case study explores how Mastercard, the financial services corporation, launched a local campaign in the US to promote LGBT rights at the NYC Pride Parade.

Article

This short report summarises the results for the financial services category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

GLOBAL: BBDO Worldwide was the top agency network in the 2017 WARC 100 and its subsidiary creative agencies led the way in particular categories, according to a new sectoral analysis of the rankings.

News

TORONTO: Mastercard, the payments company, believes that providing "uninterrupted" and unique experiences for consumers can help in tackling the growing trend of audiences and platforms blocking out ads.

Article

This event report outlines how Mastercard, the payments group, is building its brand at a time when obstacles for marketers are rising.

News

SINGAPORE: Cambodia's millennials are the most optimistic demographic in the ASEAN nations, with their elders not far behind, according to the latest Mastercard Index of Consumer Confidence.

Article

This short report summarises the results for the US from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This event report outlines how data is becoming "political", with profound implications for electoral candidates, consumers and businesses alike.

Article

This report analyses the world's best marketing campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

News

SINGAPORE: While more consumers across Asia Pacific are shopping online, security considerations remain a potential stumbling block to faster growth in the sector, according to a new survey.

Article

This article summarises the results of the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This Company Profile from Euromonitor provides key details and analysis of MasterCard Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

News

SINGAPORE: Indians are the most optimistic people in Asia-Pacific when it comes to their sense of well-being, according to a new consumer survey of 18 countries in the region.

News

LONDON: BT Sport, MasterCard and Whirlpool are among the 20 brands from around the world that judges have shortlisted for the Warc Innovation Awards.

Case Study

This case study describes how credit-card company MasterCard used interactive technology to help shopping mall customers in the UAE overcome their compassion fatigue and donate food to refugee camps.

Research Paper

This paper explores strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys, deployed in a device agnostic format.