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News

SAN DIEGO: Marriott, the hotel and hospitality company, has enjoyed considerable success in leveraging Snapchat, the mobile-messaging platform, to engage young consumers.

Article

This event report addresses how Marriott International, the hotelier, uses each of its main social media channels for a distinctive purpose.

News

LONDON: Senior executives from Diageo, Marriott International and Facebook are joining the judging panel for the Effective Use of Partnerships and Sponsorships category in the WARC Media Awards, announced today.

News

CANNES/SAN FRANCISCO: Brands serving diverse audiences should endeavour to represent all the elements of their customer base in ads, according to Jonathan Mildenhall, Chief Marketing Officer at Airbnb, the online accommodation and experiences ...

Article

This event report outlines how Airbnb, the accommodation platform, has embraced diversity as part of its advertising strategy.

Case Study

This case study describes how hotel chain Marriott Europe created a start-up accelerator programme to refresh its image among younger, tech-savvy business travellers in western Europe.

Article

This article explores the ways in which companies such as Kaiser Permanente, the healthcare group, Marriott International, the hotels group, and car brand Nissan promote diversity.

Article

The article explores how content marketing can be used effectively in the travel category, offering examples of localisation and experimental marketing.

Article

This event report outlines how Marriott International, the hotels group, is creating and distributing a diverse range of digital content.

Article

This Company Profile from Euromonitor provides key details and analysis of Marriott International Inc, the owner of brands such as BVLGARI Hotels, and Ritz-Carlton.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This event report outlines how Citi, the financial services group, is planning to leverage virtual reality to enhance its music-based partnerships.

Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

Article

This article, taken from the Warc Toolkit 2017 report, explores how developments in virtual and augmented reality are offering new and increasingly viable ways for brands to emotionally engage with consumers.

News

HONG KONG: Alibaba-owned Alipay and Tencent's catch-all chat app WeChat have topped a list of China's most relevant brands, as the country's mobile payments competition continues to heat up.

Article

This event report outlines how Marriott International, the hotel group, has embraced an "always-on" marketing strategy.

News

NAPLES, FL: Marriott International, the hotels group, is successfully using its loyalty program as a means to link a diverse range of different marketing efforts.

Article

This event report outlines how Marriott International, the hotels group, is pursuing a dynamic digital marketing agenda.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the hotels and resorts market.

Article

This event report addresses how Colgate-Palmolive, the fast moving consumer goods group, has transformed its approach to marketing.

News

CHICAGO: Marriott International, the hotels group, is leveraging a distinct slate of events and partnerships to help it engage more deeply with millennial consumers.

Article

This event report outlines the criteria considered by Marriott International, the hotels group, when formulating partnerships and creating its own events.

News

CHICAGO: Marriott International, the hotels group, is using buzz marketing to help "reinvent" the way it connects with millennial consumers.

Article

This event report outlines how Marriott International, the hotel group, is using buzz marketing to engage with millennials.

Article

This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.