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Case Study

Magnum, the ice-cream brand, used a celebrity partnership along with social media and PR to improve brand metrics and launch a new product.

Article

Reveals new insights into how communications are working in context with data gathered from participants using mobile phones to relate their brand experiences in real time.

Case Study

Eros International, one of India's biggest movie production houses, successfully launched a new movie despite a rival launching on the same day.

Article

This article explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures.

Research Paper

Brands can make better use of strategy to improve the use of mobile in the media mix. The research team looked at three case studies dealing with an insurance, fast-food and FMCG brand respectively.

Case Study

Magnum, the ice cream brand, increased sales through the successful launch of its new Magnum Double product during summer in Ireland.

News

SYDNEY: In focusing on the television versus online debate, marketers are in danger of neglecting less glamorous media choices that consumers find genuinely useful in making purchase decisions, new research suggests.

Case Study

Amnesty International, a non-governmental organisation, transformed the refugee crisis from a global issue into a personal one for millions, by getting real refugees to respond to users on Twitter.

Case Study

British Army Recruitment turned around a dangerous recruitment shortfall and helped safeguard national security with its 'This is Belonging' campaign which convinced more of the British public that they belong in the army.

Case Study

Mahindra & Mahindra, an automotive business, launched its LYLF app in India to allow travellers to plan and share experiences whilst exploring.

Case Study

Magnum, an ice cream brand, launched a campaign in Spain to advertise the release and raise awareness of its new premium range, Magnum Double.

News

SYDNEY: Australia's reputation for bravery and innovation in advertising has taken a knock as a survey shows that more than half of the nation's consumers can't remember a single ad they really liked or disliked.

Article

This case study describes how ice cream brand Magnum used a mix of experiential, social and broadcast content to launch its Magnum Double across Europe.

News

LONDON: Unilever, the consumer goods giant, plans to allocate more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.

Article

This report reveals the trends and lessons from the 2016 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

Article

This article explores trends set to shape Vietnam's marketing landscape in 2017, including economic growth, rising smartphone penetration, and the growing popularity of e-commerce, as well as highlighting potential challenges ahead.

News

SINGAPORE: Major brand owners, including Nestlé, Unilever and Procter & Gamble, have been accused of profiting from the use of cheap palm oil produced by child labour.

Article

This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.

Case Study

This case study shows how Walls, an ice-cream brand in the UK, created a child-like humorous campaign to increase sales.

Case Study

This case study shows how Dilwale, a Bollywood blockbuster, devised a campaign centered on real-time data analysis in order to quickly respond to audiences' reaction to the movie in India.

Case Study

This case study explains how Magnum, the ice cream brand, launched a new product in Europe by associating moods and flavours.

Case Study

This case study describes a campaign from Magnum, Unilever's premium ice cream brand, which ran across Europe with a strategy that enhanced its historic connection to the idea of grown-up pleasure.

Article

This event report addresses how Unilever, the FMCG giant, is ramping up its efforts to reach individuals, leverage influencers and deliver meaningful impacts.

News

NEW YORK: Unilever, the FMCG group, is actively tackling the use of female stereotypes in ads, having studied the problem in depth and identified a slate of solutions to begin redressing the issue.

Article

This event report addresses how Unilever, the FMCG manufacturer, is seeking to avoid using stereotypes in its advertising.