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Case Study

Nestlé brand Maggi Noodles retained its brand love and consumer trust after a ban in India.

Case Study

Project Nanhi Kali, a small NGO established to provide primary education to underprivileged girls, increased donations in India by working with Nestlé.

Case Study

This case study explains how cooking brand Knorr attracted a new generation of cooks in the UK with a social media strategy that tapped into passion points rather than pushed products.

Article

This article discusses how Patanjali, an FMCG challenger brand, built success in India through social media and the fame of its founder, spiritual yoga guru Baba Ramdev.

Article

This short report summarises the results for the food category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This article illustrates how Nestlé, one of India's biggest FMCG brands, used product packaging to generate online conversations as part of its content marketing strategy.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA in the packaged foods market.

Case Study

This case study describes how Tecate, a Heineken-owned Mexican beer brand, increased sales and market share, closing the gap between it and the international leader, Coronita, with a bold new design.

News

NEW DELHI: The value of effective crisis management has been demonstrated in the 2016 rankings of Brand Equity's Most Trusted Brands, as Maggi, the noodle brand pulled from the shelves in 2015, recovered from 95th to 25th position.

Article

This report examines the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the Warc Prize for Asian Strategy 2016.

Article

This article describes and explains the fundamentals of digital display advertising, a broad subject taking in any number of connected devices, one that offers a variety of tools through which to deliver communications.

News

MUMBAI/BEIJING: A spate of business restructuring, revamped menus and new brand launches is reshaping the fast food sector, as global brands look to boost growth in the major Asian markets of India and China.

Article

This article presents the case of Patanjali in India as a study of how the big league of FMCG brands have proved unexpectedly vulnerable to new brands with the right proposition.

Case Study

This case study describes how Unilever's packaged food brand Knorr changed its relationship with, and relevance to, Millennials with an online tool that identified the user's "flavour personality".

News

NEW DELHI: Celebrities who appear in misleading ads could be banned from the lucrative endorsement business, under new rules being put forward by the Indian government.

Case Study

This case study shows how Kellogg's, a food brand, was able to upkeep its online reputation and impeccable customer services standard in India with the help of an Online Reputation Management platform.

Case Study

This case study shows how Maggi, a food brand, regained consumer trust in India after being labelled hazardous for consumption.

Case Study

This case study shows how Knorr, a seasoning brand, was able to regain market share in the Philippines with a TV and digital campaign strategy.

Article

This event report explains how Nestle, the multinational food and drink company, is changing its corporate culture to keep up with technological advances.

News

MUMBAI: When Nestlé faced its biggest ever PR crisis in India, the recall of Maggi noodles, the company was determined not to "play safe" marketing the brand when it finally arrived back on the shelves, and instead tackled the trust issue head on.

Article

This article outlines how Nestlé India approached relaunching the Maggi brand following a food safety crisis, as well its approach to building brand equity for relaunched KitKat & Nescafé products.

Article

This article, based on data from Ogilvy and Mather's Velocity 12 research, investigates the rise of local brands taking on multi-nationals in developing markets, and provides examples of how single market brands are leading the way in successful localization of marketing initiatives.

News

NEW DELHI: Nestle India is planning to launch as many as 25 new products across a number of categories over the next two months in response to changing consumer habits and the rise of challenger brands.

Case Study

The case study describes how Maggi, a popular noodle brand in India, dealt with a PR crisis by executing a targeted social media campaign.

Article

This paper details Millward Brown's AdReaction Video study, an attempt to find out what people think of video ads on different screens, how they watch videos – and for how long – and how to create ads that customers won't want to skip.