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Article

Colgate-Palmolive, the consumer goods company, believes that agencies will need to become more integrated in the future if they are to fully serve the changing needs of clients.

Case Study

Laura Moser, a 39-year-old mom, turned her feelings of despair over the 2016 general election into ‘Daily Action’, a text messaging service that allows subscribers to act upon political issues in the US.

Case Study

This case study looks at GMHBA, a not-for-profit health insurer based in Victoria, and how it outsmarted the shrinking health insurance category with its 'Enough to make you sick' campaign in Australia.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

Research Paper

This paper investigates how different phonetic structures used in brand names affect their luxurious appeal.

Article

This report examines the significant rise of news consumption in the US in 2016, looking at reach, time spent with medium, most popular sources as well as demographic breakdowns.

Case Study

This case study describes how Hindustan Unilever promoted its Lifebuoy soap brand to rural Indian communities with an on-the-ground programme to teach children the importance of hand washing.

Article

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

Case Study

This case study examines how Renault, an automobile company, advertised the launch of its new model Megane through mobile marketing in the United Kingdom.

Case Study

This case study examines how O2, a telecommunications service provider, increased its Consumer Satisfaction Index (CSI) through positive awareness messages in the United Kingdom.

Case Study

This case study describes how Hindustan Unilever promoted its Lifebuoy soap brand to rural Indian communities with an on-the-ground programme to teach children the importance of hand washing.

Case Study

This case study describes how smart, the Mercedes-owned car marque, launched a virtual showroom in Italy capable of overcoming the distance between consumer and product inherent in e-commerce.

News

NEW YORK: Putting the words "choice" or "choose" into a subject line can significantly boost the success of email marketing campaigns, research has shown.

News

GLOBAL: Three quarters of internet users globally are now using mobile instant messaging services, according to a new report which suggests that these are increasingly the location for conversations that once took place on Facebook.

Article

This report builds on the work of the Q1 2015 Total Audience Report by analysing and comparing patterns of media usage amongst adults of different ages, races and ethnicities.

Research Paper

This paper reveals some of the insights gained from a study that used a mobile instant messaging app (WeChat) to collect consumer data in China.

Research Paper

This paper explores the impact of distraction on mobile survey data and suggests steps to reduce it.

Article

This report argues that measuring audience behaviour across platforms remains a problem for media agencies because the industry lacks common basic metrics, and demonstrates totalising methods to gain a clearer view of media behaviour over Q1 2015.

Article

This report takes a close look at the implications of a rapidly changing media landscape with the vast majority of US TV households now having multiple technologies at their fingertips.

Article

This report aims to provide a comprehensive measurement of audiences in a time of fundamental change in the media industries.

Case Study

This case study explains how Elmsta 3000 Horror Fest, a horror movie festival in Sweden, promoted its annual event to its members with a series of scary messages to their mobile phones.

Article

This report describes trends in media consumption habits, taking a close look at the numbers to reveal that viewers of all ages, ethnicities and races are opting to shift some of their video viewing behaviours.

Case Study

This case study describes how Lexus, the car manufacturer, promoted its Lexus IS to buyers of premium cars aged up to 65 across Europe.

Article

This report analyses trends in video viewing in the United States, with an emphasis on cross-platform viewing and video on demand.

Research Paper

This paper develops a framework for measuring the effectiveness of digital and social advertising in Asia.