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Case Study

ADT, an alarm system brand, launched a campaign in the UK to increase brand recognition and preference.

News

LONDON: The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to Advertising ...

Article

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

Article

Focuses on how, in practical and objective terms, brands can become experts in what customers are most interested in, in order to provide a more seamless customer experience.

Case Study

Telkomsel, a telecommunications provider, partnered with BTPN, an Indonesian bank, to increase downloads of the BTPN app by using big data technology.

Case Study

Ubisoft, the French video game publisher, used mobile advertising to simulate a ‘hack’ to promote its upcoming action hacking game, Watch Dogs 2, in the UK.

Case Study

Gordon’s, the British gin brand, increased sales and footfall by using mobile ads to target commuters with its Gin & Tonic can product in the UK.

Case Study

Knorr, the German food brand, used timely mobile communication to convince UK mums that its Naturally Tasty range was a valid recipe mix choice.

Article

Colgate-Palmolive, the consumer goods company, believes that agencies will need to become more integrated in the future if they are to fully serve the changing needs of clients.

Case Study

Laura Moser, a 39-year-old mom, turned her feelings of despair over the 2016 general election into ‘Daily Action’, a text messaging service that allows subscribers to act upon political issues in the US.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

Case Study

This case study looks at GMHBA, a not-for-profit health insurer based in Victoria, and how it outsmarted the shrinking health insurance category with its 'Enough to make you sick' campaign in Australia.

Research Paper

This paper investigates how different phonetic structures used in brand names affect their luxurious appeal.

Article

This report examines the significant rise of news consumption in the US in 2016, looking at reach, time spent with medium, most popular sources as well as demographic breakdowns.

Case Study

This case study describes how Hindustan Unilever promoted its Lifebuoy soap brand to rural Indian communities with an on-the-ground programme to teach children the importance of hand washing.

Case Study

This case study examines how Renault, an automobile company, advertised the launch of its new model Megane through mobile marketing in the United Kingdom.

Case Study

This case study examines how O2, a telecommunications service provider, increased its Consumer Satisfaction Index (CSI) through positive awareness messages in the United Kingdom.

Case Study

This case study describes how Hindustan Unilever promoted its Lifebuoy soap brand to rural Indian communities with an on-the-ground programme to teach children the importance of hand washing.

Case Study

This case study describes how smart, the Mercedes-owned car marque, launched a virtual showroom in Italy capable of overcoming the distance between consumer and product inherent in e-commerce.

Case Study

Vodafone, a telecommunications brand, launched Women First in Turkey, a campaign that helped support, showcase and encourage women’s contributions to the Turkish economy.

News

NEW YORK: Putting the words "choice" or "choose" into a subject line can significantly boost the success of email marketing campaigns, research has shown.

News

GLOBAL: Three quarters of internet users globally are now using mobile instant messaging services, according to a new report which suggests that these are increasingly the location for conversations that once took place on Facebook.

Article

This report builds on the work of the Q1 2015 Total Audience Report by analysing and comparing patterns of media usage amongst adults of different ages, races and ethnicities.

Research Paper

This paper reveals some of the insights gained from a study that used a mobile instant messaging app (WeChat) to collect consumer data in China.

Research Paper

This paper explores the impact of distraction on mobile survey data and suggests steps to reduce it.