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Article

This report looks at the digital, video, and mobile US consumer usage trends in 2015.

Article

This event report outlines how Facebook designs products and services for mobile, and the lessons this can provide for other brands.

Article

This article argues that blogging can be a useful tool for businesses, as it helps to present a more 'human face' of a company.

Research Paper

In the last several years, marketers have started to use “nonidealized” models in advertisements (i.e., “Dove’s Campaign for Real Beauty”).

Article

This paper provides an overview of the global internet services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the web portals and online communities industry, primarily in the United States.

Research Paper

This study aims to develop a new coding instrument to examine the interactivity of the Web sites of brands.

Case Study

The fashion retailer, Republic, wanted to find new channels to best drive online sale and to drive 4,000 additional sales to www.republic.co.uk over a five-week period during the run up to Christmas 2008 at a cost per acquisition of £10.

Article

Hovis is Britain’s most famous bread brand, but in 2008 it was losing share and perceptions of it as healthy and natural had waned.

News

GUETERSLOH, Germany: Lycos Europe, which was valued at €773 million ($996m; £646m) in 2000 when it was listed on the Frankfurt stock exchange, is to close its main portal and website hosting service after failing to find a buyer.

Case Study

Weta Workshops needed to preview its sci-fi rayguns to prospects prior to the Comic Con convention, where it hoped to attract buyers.

News

BENTONVILLE, Arkansas: Wal-Mart has launched a free online classified service in conjunction with Oodle.com, a website founded by former executives of eBay and Excite, which offers users the chance to buy and sell everything from real estate to ...

Case Study

The Creme Egg, a confectionary brand from Cadbury Trebor Bassett, was promoted through an integrated campaign in the UK, including online, press, email and a downloadable mobile game.

News

MOUNTAIN VIEW, California: Google's world domination of online search shows no signs of being overthrown.

Article

Brands are an accepted part of our daily lives. But some brands seem to transcend their product or service categories to become part of the popular culture.

Case Study

Yahoo!, one of the early stars of the Internet, was launched in 1993 as Jerry's Guide to the World Wide Web, offering early users of the Web a way to navigate the quickly expanding Internet—in effect a table of contents.

Case Study

Lycos, Inc. was founded in June 1995 and quickly grew into a vast Internet hub with services that included a search engine, comprehensive directories, personal home pages, E-mail, communities, and shopping functions.

Case Study

Monster, formerly known as Monster.com, persevered through the tech industry downturn of early 2001 by maintaining its position as the most used job website in the world.

News

WALTHAM, Mass: Web portal Lycos on Tuesday launched a new broadband video search facility powered by Blinkx pioneering technology.

News

Restive at the dominance of US-headquartered internet giants such as Google, Yahoo! and Ebay, the Bertelsmann media empire heir Christoph Mohn on Friday issued a rallying call to European internet businesses to unite in the creation of an 'Airbus ...

Article

Tim Gibbon and Rachel Hawkes, from Elemental Communications, define and describe viral marketing. They discuss the keys to successful campaigns, whether it can be managed and how to start, accelerate and steer the activity.

Research Paper

This study sought to examine and define a division of Electronic Word-of-Mouth (eWOM) known as viral advertising.

News

Not perhaps the end of the world as we know it - but a nonetheless significant move by one of the globe's most overvalued companies to deprive UK online ad agencies of their inalienable birthright: media commission.

Research Paper

The purpose of this paper is to confirm, through a qualitative study, that ad serving counting tools at different points in the delivery chain are capable of measurement (and third party certification) to a common standard.

Research Paper

Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter. The aspect that makes this survey stand out in comparison to other methods is the measurement of individuals’ internet behaviour from any browser, be it at home, at work, school or any other location.