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Case Study

This case study shows how TSB, a financial services brand, improved brand metrics by adopting a purpose-led campaign that defined its business in the UK.

Article

This article questions if financial services companies aren't capitalising on the increasing number of women who are the largest earners in their families.

Case Study

This case study describes how TSB, a bank created from the break-up of Lloyds Banking Group in the UK, launched its new brand values to grow the business.

Case Study

This case study shows how Santander, a financial services brand, successfully challenged larger rivals in the current account market with an integrated campaign.

News

LONDON: Age and social grade may be less useful segmentations for marketers than attitudes, according to new research which says that commonly held beliefs about demographic groups are often wide of the mark.

Article

This article argues that tone of voice is an important, yet often overlooked, consideration in the development of a brand's personality.

Case Study

This case study describes how TSB, a new high-street bank created in the UK through divestment, successfully launched by focussing on building trust.

News

LONDON: Almost all UK millennials are ready to change their bank but one chief marketing officer has warned against getting pulled into a "doom loop" of discounting to attract new customers.

Article

This article sets out five important principles for brands who want to use storytelling around understanding storytelling, avoiding poor practice and telling better stories.

Case Study

This case study describes how The National Lottery (TNL) in the UK used the opportunity of the London 2012 Olympic Games to improve awareness of its contribution to good causes.

Article

This article describes how Cadbury, the confectionery brand, maximised its sponsorship of the 2012 London Olympic Games to engage all its stakeholders in the UK.

Article

This article argues that new reforms in the UK will make it easier for consumers to change their retail bank, meaning that banks themselves can no longer rely on consumer inertia for loyalty.

Article

This article looks at how British people in their 20s and 30s are delaying significant life stages compared to previous generations.

Article

This paper provides a general overview of sports sponsorship issues surrounding the 2012 Olympic Games held in London.

Case Study

Lloyds TSB International is a global banking brand that offers offshore financial services, primarily to UK nationals who live overseas or travel regularly.

Case Study

This DM campaign from the UK bank Lloyds TSB targeted SMEs who were taking time out of their busy schedule to visit a bank branch to make international payments.

Article

Peter Dann of The Nursery looks at social media monitoring, which has focused on ROI measurement, but suggests that as research data it can be misleading with small samples and unreliable analysis.

Article

The chief client officer of Tullo Marshall Warren reveals why he is influenced by: Faris Yakob's blog; The Gift by Marcel Mauss; After Image: Mind-Altering Marketing by John Grant; How Not To Come Second: The Art of Winning Business Pitches by David Kean; Enchantment; The Art of Changing Hearts, Minds and Actions by Guy Kawasaki and Down; and Out in the Magic Kingdom by Cory Doctorow.

Article

An emotional attachment to a brand is likely to trump whatever market research a consumer does before making a purchase.

News

Campaigns to revitalise established brands headed the list of the most popular downloads among Warc's creative agency clients in 2011.

Case Study

From data analysis, the UK bank Lloyds TSB became aware that over 100,000 of its best lending leads were not being used.

Case Study

By 2009, first direct, the UK online bank, faced a long-term decline in brand awareness and consideration, and its position as most recommended bank was under threat.

News

LONDON: Brand owners including Visa, Lloyds and Atos Origin are seeking to leverage their sponsorship of the 2012 Olympic Games in London to drive growth.

Article

New Models of Marketing Effectiveness analyses the database of entries from the IPA Effectiveness Awards in order to assess the effectiveness of traditional integration, and the question of whether the looser, more conceptual approaches can deliver better business results.

Article

This paper provides an overview of the global banking and insurance industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.