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Article

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.

Case Study

Lipton, a tea brand, promoted its matcha tea in the US by redesigning its bottles to link it back to its Japanese origins with imagery of fans and trails of matcha powder.

Case Study

Lipton, a tea and beverage brand, launched a campaign in Vietnam to drive tea bag penetration during Tet, increase sales and draw audiences' attention from other brands.

Case Study

Lipton, a tea brand, launched a digital campaign in Vietnam to build its brand and dramatically increase sales.

Article

Unilever, the FMCG manufacturer, is seeking to adapt its marketing formula in reflection of new technologies and shopper behaviours.

Case Study

Lipton, a tea brand, launched a campaign in Egypt to convert current users to loyalists, increase teabag market share and grow volume conversion from loose tea to teabags.

Case Study

Lipton, a tea brand, launched a campaign in MENA to educate and inspire people and bring colour to the lives of the visually impaired.

Case Study

Lipton, a tea brand, launched a digital campaign in Turkey using Shazam to combine this platform with its TV ad and encourage consumers to try its tea.

Case Study

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Case Study

Lipton Ice Tea, the iced tea brand, increased sales volume of its 1L serving size in Turkey through a promotional campaign.

Case Study

Lipton, the tea brand, used a mobile banner to increase engagement with its green tea product, Lipton Green Tea, in Turkey.

Case Study

This case study looks at how Frucor's brand OVI, an Australian soft drink product, repositioned its entire brand after being under threat of imminent failure.

Article

This article provides guidance and reading on a now common aspect of brand building - partnerships - in which two or more brands collaborate for mutual benefit.

Case Study

This case study describes how soft-drink brand Lipton Green Tea installed fitness tracking software on shopping trollies and created Fit Cart to launch its Live Good platform in the UAE.

Case Study

This case study describes how Lipton Ice Tea launched the ice tea category in Egypt with a TV, online, social, outdoor and sampling campaign.

Case Study

This case study shows how The Mick, Fox's new TV series, made its debut in the US by creating an engaging campaign that invited parents and fans to share their parenting stories.

Article

This event report outlines how Unilever, the FMCG manufacturer, is driving progress by partnering with startups.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Lipton, Brooke Bond and PG Tips.

Case Study

This campaign study shows how PepsiCo, a food and drinks brand, sponsored a large scale sports event in order to build brand equity and increase sales in the UK.

Case Study

This case study shows how Brooke Bond Red Label (BBRL) tea, a tea brand in India, increased brand awareness by positioning itself as an ally to the transgender cause.

Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

Research Paper

This article describes how Nescafe used information drawn from a range of sources to make their decision to link coffee with the concept of "Stimulation" while trying to crack the Indian market.

Case Study

This case study describes how Sensodyne, the toothpaste manufacturer, used an engaging social campaign to spread its message through the Arabian world.

Article

This Company Profile from Euromonitor provides key details and analysis of Tata Tea, the owner of brands such as Tata Tea and Tetley.

Research Paper

This case study describes how Lipton, a brand of tea belonging to Unilever, used innovative ethnographic research technique that allowed the brand to speak directly with consumers about their real life experiences.