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Article

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.

Article

Covers WARC's session in Cannes this year: "Has advertising lost its sense of humour?", with a recording of the presentations given by Sonal Dabral, group chief creative officer and vice chairman at Ogilvy India, Chaka Sobhani, chief creative officer at Leo Burnett London, John Mescall, global executive creative director at McCann Worldgroup and Emma Wilkie, managing director at Gunn Report.

Article

To celebrate the 50th anniversary of the birth of account planning, two industry veterans recall their time at two of the most influential advertising agencies in shaping the discipline – JWT and BMP.

Case Study

Leading UAE telco du created a fully integrated campaign to encourage people to actively consider the choices they make when interacting online about painful issues.

Article

Heineken harnessed data to explore the micro-moments and consumer behaviours that drove their UEFA Champions League campaigns.

Case Study

McDonald's, the fast food brand, increased brand trust and sales in the UK by disproving fake news stories about the source and quality of its food through a TV ad series and inviting YouTube influencers to its factories.

Case Study

TV channel Colors led a campaign in India by taking to the streets to find the best talent for its reality talent show.

Case Study

TV channel Colors used a campaign in India to support the launch of programming focusing on the most misfortunate in society to challenge taboos.

Case Study

Indian TV channel Colors used an integrated campaign to drive viewing figures for the tenth series of popular TV show Bigg Boss in India.

Case Study

TV channel Colors used a campaign in India to maximise the reach and excitement for its adaptation of the international TV series Fear Factor.

Case Study

Indian channel Colors TV made a global impact when it created a social media character to promote the 11th season of reality show Bigg Boss.

Case Study

Leading TV channel Colors in India launched reality TV singing competition Rising Star, which harnessed audience engagement and tech-enabled voting.

Case Study

Media company Viacom18 launched campaign Sunday is Her Holiday to raise awareness of and respond to the selflessness of women's efforts for the home and family in India.

Case Study

Leading Indian TV channel Colors used a campaign across multiple touchpoints to change people's fearful perceptions about an Indian god-to-be, the key character for a new TV show in the popular mythology genre.

Case Study

The Colors TV channel in India took the success of its reality TV singing show Rising Star into a second season with a campaign to challenge social prejudice.

Case Study

India's leading TV channel Colors was able to connect with and drive loyalty among its audience through an exclusive club that targeted women through a range of engaging activities.

Case Study

Colors TV, India's largest general entertainment channel, positioned Hindu goddess Mahakaali as a feminist icon in a show about her.

Gunn Report

Looks into which Asian campaigns, along with the agencies that have worked on campaigns in the region, have performed best over the past year.

Gunn Report

Looks into which campaigns from Australia and New Zealand, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which North American campaigns, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which campaigns from the UK, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which campaigns from Europe (excluding the UK), along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which automotive campaigns, along with the agencies that have worked on automotive campaigns, have performed best over the past year.

Case Study

Mr. Clean, a cleaning brand owned by P&G, reinvented its brand in the US by creating a TV spot for the Super Bowl that revealed the new, hotter-than-ever, Mr. Clean.

Case Study

Baby-care brand Pampers launched an integrated campaign to support Vietnamese mothers and challenge common parenting myths.