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Article

This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Article

Procter & Gamble, the consumer-packaged goods manufacturer, is transforming the client-agency relationship to reflect the new demands facing its brands.

News

NEW YORK: A campaign by Leo Burnett that changed perceptions of the Mr. Clean brand has won the Grand Ogilvy at the 2018 ARF David Ogilvy Awards.

Case Study

UnitedHealthcare, a for-profit health care company, showed Americans that they could trust the brand by creating a cross-platform campaign that highlighted the complications of the health care system through real medical codes.

Case Study

Kellogg's, a multinational food manufacturer, increased brand awareness of its Rice Krispies Treats by redesigning the packaging as a lunchbox note to appeal to parents in the US.

Case Study

Mr. Clean, a cleaning brand owned by P&G, reinvented its brand in the US by creating a TV spot for the Super Bowl that revealed the new, hotter-than-ever, Mr. Clean.

Gunn Report

Contains the creative for the 'Pocket Patrol' campaign for Samsung by the agency Leo Burnett in Australia.

Gunn Report

The Gunn Media 100 is an annual ranking of the world’s most awarded advertising and marketing campaigns in media competitions around the world, and the companies that created them.

Gunn Report

Contains the creative for the 'Reword' campaign for Headspace by the agency Leo Burnett in Australia.

Article

Explains the roles that a sceptic and enthusiast can play in helping to find and develop a brand purpose.

Article

The WARC 100 is an annual ranking of the world’s best marketing campaigns and companies, based on their performance in effectiveness competitions.

News

TORONTO: A campaign by Cossette for SickKids Foundation, a children’s hospital in Toronto that gave donors a ‘winning’ charity to support has won the Grand Prix at the CASSIES Awards, Canada’s only industry awards ...

Case Study

Imitating a perfume brand helped Gain, the US detergent brand, communicate the scent value of its Gain Flings product and increase sales in the US.

Gunn Report

The Gunn 100 is an annual ranking of the world’s most creative advertising and marketing campaigns, and the companies that created them.

News

LONDON: WARC is today launching the second WARC Prize for MENA Strategy, a $10,000 prize to reward the best strategic marketing thinking in the Middle East and North Africa.

Opinion

Christopher Yu is Vice President, Integrated Marketing Strategy, Innovation, and Technology, U.S. Bank and is this year’s jury chair for Effective Innovation at the WARC Awards.

Gunn Report

Contains the creative for the 'Ostrich' campaign for Samsung Gear VR by the agency Leo Burnett in the USA.

Gunn Report

Contains the creative for the 'Van Gogh BnB ' campaign for Art Institute of Chicago by the agency Leo Burnett in the USA.

Gunn Report

Contains the creative for the 'Reword' campaign for Headspace by the agency Leo Burnett in Australia.

Gunn Report

Contains the creative for the 'BrainBAND' campaign for Samsung by the agency Leo Burnett in Australia.

Gunn Report

Contains the creative for the 'December 21st' campaign for Loterias Y Apuestas Del Estado by the agency Leo Burnett in Spain.

Gunn Report

Contains the creative for the 'Cook This Page' campaign for IKEA by the agency Leo Burnett in Canada.

Case Study

Taking an unexpected route, UAE telecom company du encouraged people to fast from technology during Ramadan.

Article

Analysing trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Brand Purpose category of the 2017 WARC Awards.