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Case Study

Car manufacturer Jaguar Land Rover used TV branded content, digital and social media to launch its XE model in India.

Article

This article looks at the developments in VR and AR since the launch of Oculus Rift in 2012 and examines what each can bring to the marketing mix.

Case Study

Land Rover, a car brand, launched an AR mobile campaign for the release of the Range Rover Velar vehicle in the US, in partnership with Blippar, an AR creative tech company.

Research Paper

This paper explains how Northstar, a research agency, and Jaguar Land Rover (JLR), the automotive company, used pop culture as an innovative qualitative research methodology and re-imagined how to execute and disseminate target customer insight in the US, UK and Germany.

Case Study

This case study explains how Guinness, the beer brand, used emotional storytelling focussing on inner strength to increase sales in the UK and Ireland during the Rugby World Cup.

Article

This event report explores how Royal Dutch Shell, the oil extraction and fuel business, integrates digital into its retail offerings, using it to make the forecourt experience both seamless and more valuable.

Article

This event report discusses how personal data is a complicated and important topic for the future, if marketers can grapple with upcoming issues.

Case Study

This case study describes how car-maker Ford used an eight-minute film, starring Mads Mikkelsen, to launch its Edge SUV across Europe.

Article

This event report outlines how Diageo, the alcoholic drinks group, is connecting its brands with engaging consumer experiences.

Article

This event report outlines how Diageo, the alcoholic drinks group, is connecting its brands with engaging consumer experiences.

Article

This short report summarises the results for the automotive category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This short report summarises the results for Australia & New Zealand from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This article considers what automotive brands need to do to achieve cut-through in an age of borderless digital content, looking at examples of 'blockbuster marketing' through campaigns such as BMW's The Hire.

Article

This article examines what has changed in the car industry as the advent of leasing and renting deals has made consumers less attached to their cars, and technology has shifted focus from mechanics to in-car experiences.

News

COLOGNE/LONDON: Brands seeking to engage consumers on Instagram could learn from the experiences of ten top British brands, which have achieved impressive follower growth rates on the image and video-sharing platform.

News

NEW YORK: Some of the biggest brand advertisers in the US are suspending their marketing campaigns on Google and YouTube as the controversy about ads being served on extremist websites spreads from Europe.

News

HANGZHOU: Luxury international automakers are increasingly turning to Alibaba's Tmall online marketplace to drive sales to China's digitally savvy consumers, according to a new report.

News

LONDON: A number of major global brands, including Jaguar Land Rover, are said to be reviewing their digital ad budgets following a recent report that their ads have been appearing on extremist websites.

Article

This short article lists the books that influenced Gary Arnold, solutions strategy director at Occam.

Article

The article covers how NASA, the US space agency, uses social media, live video and influencers to share the wonders of space, without using any advertising budget.

Research Paper

This paper questions one of the fundamental assumptions of research: that of the researchers' objectivity, through a case study on behalf of Land Rover that demonstrates the move away from objectivity in market research.

Case Study

This case study describes how Satyamev Jayate (The Truth Alone Will Triumph), India's first successful social change TV show, reversed its falling viewer ratings by changing the tone of its broadcasts.

Case Study

This case study details how Range Rover, a four-wheel drive SUV brand, supported its sales volume targets in the US through its Unparalleled Journeys campaign.

Case Study

This case study explains how Mercedes-Benz, the car company, used a hologram to promote its new GLC SUV model in Australia.

Case Study

This case study explores how Pocari Sweat, a Japanese sports drink brand, brought the excitement of their Lunar Dream project to Indonesia through an immersive event about lunar exploration.