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Case Study

This case study describes how Shock Top, a beer created by Anheuser-Busch, became the fastest growing high-end beer in the Canadian market.

Case Study

This case study details a campaign to regain the mountains as the symbol of Kokanee, a Western Canadian beer, when under threat from national brands.

Case Study

This case study describes how Bud Light re-established itself in the Canadian beer category through a campaign that inspired and rewarded millennials.

Case Study

This case study describes a campaign in Canada by beer brand Budweiser, which created hockey 'red lights' to increase its association with the sport and sales.

Case Study

This case study describes how Kokanee, a beer brand in Canada, created a feature length movie to improve brand health and halt decline in its market share.

Case Study

This case study explains how Budweiser, the beer brand, used a tech innovation to connect with hockey fans in Canada, creating an emotional connection with fans and winning their preference.

Case Study

This case describes a campaign in Canada by Budweiser, the beer brand, which built on the country's love of hockey.

Case Study

This case study describes a campaign in Canada by Labatt Breweries, a beer company, to increase sales of its Kokanee brand with a reduced budget.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Case Study

Beer brand Budweiser was competing with long-standing National Hockey League sponsor Molson for a share of the Canadian beer market and brand association with hockey.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Case Study

Ontario discount beer James Ready had positioned itself as the 'beer of the people' with its campaign to 'Help keep our beer a buck'.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Case Study

This campaign, which ran in Canada, presented Sapporo as a general-purpose beer, and not just a beer to have with sushi alone.

Case Study

James Ready is in the discount beer market, a highly competitive segment that's 40% of total beer sales in Ontario with over 40 different brands.

Article

This paper provides an overview of the global alcoholic beverages industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Case Study

This campaign - a bronze winner at the 2011 CASSIES - aimed to create a "point of differentiation" for a beer brand, which had suffered market share declines for years.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Case Study

James Ready is a premium beer in Ontario's discount beer segment, a category essentially created by Lakeport with its dollar-a-beer concept.

Case Study

In January 2002, Coors Light was the number one light beer, but its appeal was mostly limited to older drinkers and women, so its overall growth potential was limited.