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Article

In an era of digital disruption, beauty business L’Oréal has succeeded by changing before the need for change was thrust upon it.

News

PARIS: As part of its bid to seek a more direct relationship with its customers, cosmetics giant L'Oréal has developed and launched a free app that allows users to try out make-up products via an iPhone or iPad.

Article

How to build lasting brands and brand `families'- a discussion and a framework for thinking about `brand architecture' that will meet all the goals of the organisation, and how to achieve it.