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Article

This Company Profile from Euromonitor provides key details and analysis of Samsung Corp in the consumer appliances market.

Article

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

News

NEW YORK: New connected devices – smart TVs, game consoles, and other connected devices – are growing their penetration into US households.

News

LONDON: Brands that tailor their creative to tap into national sentiments during the World Cup can “ride the emotional wave” and generate significantly higher levels of consumer engagement – as long as the team is winning.

Article

Research by Ipsos shows that brands and advertising can profit from highly emotional events like the World Cup by creating strong links to the event, proving that context can make a big difference to the emotional response to advertising.

Case Study

Currys PC World, a British electrical retailer, devised a new training program - Tested in Life - to meet its challenges.

Article

Reveals new insights into how communications are working in context with data gathered from participants using mobile phones to relate their brand experiences in real time.

Case Study

LG Electronics, a multinational electronics company, launched a campaign in South Korea to explain the importance of TV viewing angles and introduce Super UHD TV.

Case Study

LG Electronics, a multinational electronics company, promoted its range of OLED and SUPER UHD TVs in Australia by creating a pop-up cinema for the public to experience the technology for themselves.

News

SYDNEY: Four days after several sponsors reacted decisively to the admission of ball tampering by three Australian cricketers, there are now suggestions that they may have been too quick to pull the plug.

Case Study

The Bergen International Festival, a Nordic classical and avant-garde music and theatre festival, combined agility with consistent identity to increase ticket sales.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

Article

In Japan, consciousness around spending and residual fears of corruption mean consumers are hesitant to move away from physical cash – but that is slowly changing.

Case Study

Chinese brand Huawei used a multichannel approach to launch its dual-lens P9 handset in Malaysia and beat Apple in the process.

Case Study

Air conditioner brand Voltas used traditional media to launch and establish a new product, the All Star AC, before the introduction of new regulations in India.

Article

This Company Profile from Euromonitor provides key details and analysis of Haier Group.

Case Study

Whirlpool, an appliances manufacturer, built on its 'Everyday care' campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities across the US.

Article

This article explores the future of TV and video content over the next five years, based on industry expert interviews, primary GroupM research and secondary research within the UK.

Article

This interview examines the success of the Art Fund non-profit’s Art Pass campaign in the UK.

Article

This Company Profile from Euromonitor provides key details and analysis of LG Corp, South Korea’s fourth largest conglomerate which has four divisions including Home Appliances & Air Solutions.

Article

This report provides an overview of the global consumer electronics industry, including the current state of the market, leading companies and brands, as well as trends and forecasts of future developments.

Research Paper

This paper explains how Kantar TNS Cambodia turned LGBT opponents into allies through a research guided program strategy.

Case Study

This case study describes how home appliances brand Samsung used an online film to boost sales of its Twin Cooling refrigerators in Saudi Arabia.

Case Study

This case study shows how the Bergen International Festival (FiB), a Norwegian music and theatre festival, reengaged with its audience by rebranding itself.

Case Study

This case study explains how the Danish travel agent Spies Travel used a provocative online film and PR to increase sales.