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Case Study

Chinese brand Huawei used a multichannel approach to launch its dual-lens P9 handset in Malaysia and beat Apple in the process.

Case Study

Air conditioner brand Voltas used traditional media to launch and establish a new product, the All Star AC, before the introduction of new regulations in India.

Article

This Company Profile from Euromonitor provides key details and analysis of Haier Group.

Case Study

Whirlpool, an appliances manufacturer, built on its 'Everyday care' campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities across the US.

Article

This article explores the future of TV and video content over the next five years, based on industry expert interviews, primary GroupM research and secondary research within the UK.

Article

This interview examines the success of the Art Fund non-profit’s Art Pass campaign in the UK.

Article

This Company Profile from Euromonitor provides key details and analysis of LG Corp, South Korea’s fourth largest conglomerate which has four divisions including Home Appliances & Air Solutions.

Research Paper

This paper explains how Kantar TNS Cambodia turned LGBT opponents into allies through a research guided program strategy.

Case Study

This case study describes how home appliances brand Samsung used an online film to boost sales of its Twin Cooling refrigerators in Saudi Arabia.

Case Study

This case study shows how the Bergen International Festival (FiB), a Norwegian music and theatre festival, reengaged with its audience by rebranding itself.

Case Study

This case study explains how the Danish travel agent Spies Travel used a provocative online film and PR to increase sales.

Case Study

This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.

News

LONDON: Cinema offers an unique opportunity to engage a captive audience who have paid to pay attention, delivering more positive experience than any other AV channel, a new WARC Best Practice paper argues.

Article

This article explains how using cinema in the media mix can help build brands and deliver impact and cost efficiency in today's cross-media landscape.

Case Study

This case study explores how LG Centrum System, part of LG Electronics, a South Korean multinational electronics company, ran an international campaign across countries including Germany, France, Spain, Russia, the US and the UK, to launch its new washing machine.

News

SHANGHAI: Despite Apple's record $800bn valuation, the iPhone giant continues to struggle in China, as new figures show Google's Android OS enjoying 87% market share in the first quarter of 2017, as more phone manufacturers compete.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

News

MUMBAI: Samsung, the South Korean consumer electronics giant, is the brand that Indian consumers trust the most, according to a listing of 1,000 brands in the country.

Article

This event report explores how brands have partnered with Guinness World Records to drive engagement and awareness in unconventional ways.

Article

This article explores how to implement a media strategy capable of stretching across all types of media touchpoints, paid, owned, and earned.

Case Study

This case study describes how LG, the South Korean consumer electronics company, plugged a knowledge gap in the complex path to purchase of its high-value products by understanding three elements of the shopper experience.

Article

This event report outlines some of the core technological trends to have emerged from CES 2017.

Article

This article examines why marketers often are not seen as important in a company and how they can become company leaders through developing leadership skills.

Research Paper

This paper demonstrates how research helped safeguard the future success and revenue of ITV, a commercial broadcaster in the UK, by developing its under-performing Video on Demand service to compete better with rivals.

Article

This paper reports on the findings of the IAB Video Center of Excellence, which undertook desk research, alongside consultation with practitioners and industry experts to provide perspectives and insights on the video advertising ecosystem.