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News

LONDON: The mass marketing model is at something of a crossroads with agencies in danger of becoming simply arms-length ‘vendors’, according to an ex-planner who advocates greater focus on distinctive assets and more analytical rigour.

Article

Argues that clients will find it difficult to get the same sort of quality solutions in-house that they could get from ad agencies and offers up a number of pointers on the role that planning could and should play.

Case Study

Knorr, a food brand, remade an old brand for a new generation globally by finding fresh insight in a stale category.

Case Study

Food brand Knorr used a digital campaign to show Taiwanese households that making Western dishes at home can be easy.

Gunn Report

Looks into which campaigns from the UK, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Research Paper

Discusses an innovative application of NUDGE by Unilever in Thailand, designed to minimize the disruption caused to consumers and thereby significantly improve the chances of a successful brand relaunch.

News

GLOBAL: Unilever, the consumer goods giant, launched its Sustainable Living Plan in 2010 and eight years later it appears that its global social and environmental initiative is also delivering solid commercial benefits.

News

BUENOS AIRES: At times of social, economic and political crisis, brands tend to reach for a safe, reactive approach, but Unilever has developed a holistic program in Argentina that enables it to understand people and consumption at these times and ...

Research Paper

Unilever Argentina, a consumer goods company, created The Thermometer to understand people and their consumption behaviours during turbulent times.

Article

Global strategies, campaign updates and trends in the sauces, seasoning and condiments category.

Article

This article explains how brands can best connect with Thailand's aging consumers, including consumer trends and social media habits (LINE).

Article

Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.

Article

Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.

Article

This article explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures.

Case Study

Knorr, the food brand owned by Unilever, used bloggers and content to increase sales of its meal kits to parents in Taiwan.

Case Study

This case study looks at how Knorr, a food brand, remade an old brand for a new generation in France and the UK by combining flavor preferences with dating.

Case Study

Knorr, a packaged foods brand, successfully increased sales and brand awareness in the UK, by tapping into millennials' relationship with food.

Case Study

Knorr, a food and beverage brand, launched a campaign in Vietnam to increase its market share to 45%.

Case Study

Knorr, a food brand, launched a campaign in the Middle East during Ramadan to capture the sense of compassion and generosity.

Case Study

Food and beverage brand Knorr reached out to a new consumer segment (the millennials) in Columbia by creating a chef bot, the first of its kind in Latin America.

Article

This article describes some of the applications and use cases for AR at all stages of the shopper journey, backed by omnichannel purchase journey insights, creating a new concept dubbed Augmented Retail.

Case Study

Knorr, a German food and beverage brand, promoted its special line of soup for Ramadan by creating the 'Knorr Pita Line' on mobile to help reduce queues for the Ramadan pita in Turkey.

Case Study

Unilever, the consumer goods company, created a seamless mobile experience to encourage South African consumers to give back to causes that they care about.

Case Study

Knorr, a German food and beverage brand, created a Facebook chatbot to engage with consumers in South Africa by supplying them with recipes.

Case Study

Knorr, the German food brand, used timely mobile communication to convince UK mums that its Naturally Tasty range was a valid recipe mix choice.