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Case Study

This case study describes how Egyptian snack brand Chipsy softened the blow of a price rise using an on-pack promotion, TV, outdoor and social media.

Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Case Study

This case study shows how Huggies, a diaper brand, delivered ground-breaking results in a fast-growing segment in the Vietnamese market.

Case Study

This case study describes how Kleenex, a tissue brand, used a social experiment to promote its scented face and hand tissue in Malaysia.

News

LOS ANGELES: "Stay Connected", a campaign by Anomaly for the Duracell battery brand which told the story of how a grandfather overcomes a hearing disability, has won the Best in Show award in the ANA Multicultural Excellence Awards competition.

News

NEW YORK: Kimberly-Clark, the multinational personal care company, is making diversity a key element of its marketing strategy, but their stories are aimed squarely at mainstream audiences, its multicultural marketing lead has said.

Article

This article is concerned with the business of retargeting, the hallmark of advertising in the 'digital age,' offering best practice and tips on getting it right.

Article

This event report outlines how Kimberly-Clark, the personal care and healthcare group, is tackling multicultural marketing.

Case Study

This case study details how Kleenex, the tissue brand, increased US sales through appealing to human emotion with its Someone Needs One campaign.

Case Study

This case study describes how Kimberly-Clark, the personal care company, promoted its Kleenex tissue brand in the Canadian market.

News

MIAMI, FL: Kimberly-Clark's Kleenex brand - and VSA Partners, its Chicago-based agency - were the best-in-show winners at the Association of National Advertisers' (ANA) 2015 Multicultural Excellence Awards.

News

AUSTIN, TX: Brands need to demonstrate their usefulness to consumers rather than promising what they may not be able to deliver, according to a new report which found that Amazon is the most useful brand in the US.

Opinion

This post is by Anjali Puri, Global Head of TNS Qualitative Marketers have the opportunity to address one of the fundamental tensions created by technology, but it requires shifting focus from an attention-seeking, eyeball-counting agenda to one that makes people the recipients of attention.

Article

This article examines how marketers are embracing new technologies to create engaging and immersive campaigns, using six different examples and the lessons learned in each one.

Case Study

This case study explains how the Ford Ranger, a utility truck model, increased sales against a strong competitor by presenting truck customers differently.

Article

This article provides advice for brands looking to connect with a disabled audience.

Case Study

This case study describes how Kimberly Clark targeted its sale of Kleenex Balsam brand tissues in response to a shifting target market in the UK.

Case Study

This case study describes the launch of a new mandarin orange brand - Wonderful Halos, owned by Paramount Citrus - which used a 'good for everyone' message to attract mothers in the US.

Article

This article argues that advances in technology mean the nature of successful brand creativity is shifting towards customer experience, and there is a very important role of big data in this kind of creativity.

Article

This article argues that, rather than prioritising between technology and creativity, the key to success is in developing creative big ideas that are true to the brand, and using data and technology-driven approaches to execute them in the right context.

Article

This article provides marketers with information and guidance on setting marketing budgets.

News

NEW YORK: Media decision-making may just have got a little more effective, for Mindshare clients at least, as the media agency has teamed up with Google to provide search insights that have the potential to influence content, keyword search and ...

Article

This article argues that as the way people use search changes, so must marketers change too - moving from a simple direct response approach to using search for brand building.

Article

This best practice guide covers search and social data, which are increasingly being used to drive insights for communications planning across channels.

Case Study

This case study describes how Allergan needed to find a unique way to attract the attention of 40 to 64-year-old Japanese women for its cosmetic product, Botox Vista.