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News

DANA POINT, CA: Kimberly-Clark, the health and personal care company, is making greater use of a “brand-design” approach as it seeks to maximise the impact of assets such as the logos for offerings like Kleenex.

Article

Kleenex, the tissue brand made by Kimblerly-Clark, has seen success through adopting a range of innovative marketing strategies.

News

DANA POINT, CA: Kleenex, the iconic tissue line made by Kimberly-Clark, successfully enhanced its brand saliency with a campaign based around the power of simple, but meaningful, social connection.

Article

Kleenex, the tissue brand manufactured by Kimberly-Clark, successfully built consumer engagement through a focus on caregiving and compassion.

Article

Kimberly-Clark, the healthcare and personal care company, has found that "nudge" marketing can exert a powerful impact on consumers.

Case Study

This case study describes how Egyptian snack brand Chipsy softened the blow of a price rise using an on-pack promotion, TV, outdoor and social media.

Case Study

This case study shows how Johnson & Johnson, an over-the-counter pharmaceuticals brand, teamed up with Kleenex and Clorox to develop the 'College Care Essentials' campaign which created a total care solution for parents and their independent college students in the US.

Case Study

This case study explains how Fitbit, a fitness wearable tracker brand, maintained its position as the market leader in wearable fitness with its 'fit for all' campaign.

Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Case Study

Adapt Pharma, a pharmaceuticals company, used PR to explain the value of its opioid reversal drug NARCAN in the US.

Case Study

This case study shows how Huggies, a diaper brand, delivered ground-breaking results in a fast-growing segment in the Vietnamese market.

Case Study

This case study describes how Kleenex, a tissue brand, used a social experiment to promote its scented face and hand tissue in Malaysia.

News

LOS ANGELES: "Stay Connected", a campaign by Anomaly for the Duracell battery brand which told the story of how a grandfather overcomes a hearing disability, has won the Best in Show award in the ANA Multicultural Excellence Awards competition.

Case Study

This case study explores how Kimberly-Clark Professional*, business vertical of personal care brand Kimberly-Clark, grew revenue of its products in North America and Asia Pacific through a campaign encouraging Building Managers to leverage restrooms to build tenant preference.

News

NEW YORK: Kimberly-Clark, the multinational personal care company, is making diversity a key element of its marketing strategy, but their stories are aimed squarely at mainstream audiences, its multicultural marketing lead has said.

Article

This article is concerned with the business of retargeting, the hallmark of advertising in the 'digital age,' offering best practice and tips on getting it right.

Article

This event report outlines how Kimberly-Clark, the personal care and healthcare group, is tackling multicultural marketing.

Case Study

This case study details how Kleenex, the tissue brand, increased US sales through appealing to human emotion with its Someone Needs One campaign.

Case Study

This case study describes how Kimberly-Clark, the personal care company, promoted its Kleenex tissue brand in the Canadian market.

News

MIAMI, FL: Kimberly-Clark's Kleenex brand - and VSA Partners, its Chicago-based agency - were the best-in-show winners at the Association of National Advertisers' (ANA) 2015 Multicultural Excellence Awards.

News

AUSTIN, TX: Brands need to demonstrate their usefulness to consumers rather than promising what they may not be able to deliver, according to a new report which found that Amazon is the most useful brand in the US.

Opinion

This post is by Anjali Puri, Global Head of TNS Qualitative Marketers have the opportunity to address one of the fundamental tensions created by technology, but it requires shifting focus from an attention-seeking, eyeball-counting agenda to one that makes people the recipients of attention.

Article

This article examines how marketers are embracing new technologies to create engaging and immersive campaigns, using six different examples and the lessons learned in each one.

Case Study

This case study explains how the Ford Ranger, a utility truck model, increased sales against a strong competitor by presenting truck customers differently.

Article

This article provides advice for brands looking to connect with a disabled audience.