Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

205 results found
Sort by

Case Study

Chocolate brand KitKat used its packaging and a social activation to achieve unprecedented sales around Valentine's Day in Thailand.

Case Study

This case study explains how Dare, an Australian iced coffee brand, outperformed its competitors by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.

Article

This article explores how mothers across Asia consume content and explores characteristics of a very diverse demographic.

Case Study

This case study explains how KitKat, the chocolate brand, used a fun video to increase sales around Valentine's Day in Vietnam.

Article

This article looks at the challenges faced by grocery brands as the UK supermarket giants move to emulate the discounters by reducing how many products they stock.

News

BRUSSELS: Nestlé risks seeing competitors imitate its Kit Kat brand after the European Union's second highest court annulled a 2006 ruling that granted the FMCG giant a trademark for the four-fingered shape of the chocolate bar.

Article

This article explores the avoidable mistakes that have been known to damage, or worse, kill a brand, and discusses the measures that can be taken to evade these dangers.

Case Study

This case study describes how UK confectionery brand Kit-Kat fused qualitative research along with digital data to generate insights to regain its prominence in breaking moments to grow in a confectionery market feeling the squeeze.

Case Study

This case study shows how KitKat, a chocolate brand, increased sales by activating its slogan 'Have a Break' for an outdoor-led campaign.

Case Study

This case study shows how Hershey's, a chocolate brand, launched its first digital-led campaign in the Philippines.

Article

This event report explains how Nestle, the multinational food and drink company, is changing its corporate culture to keep up with technological advances.

Case Study

This case study describes how The Hershey Company, the largest chocolate bar maker in the United States, replaced its traditional TV efforts with a pilot digital campaign in the Philippines in 2015.

Article

This article outlines how Nestlé India approached relaunching the Maggi brand following a food safety crisis, as well its approach to building brand equity for relaunched KitKat & Nescafé products.

Article

This article outlines the pros and cons of using copy testing to optimise a campaign, as well as a number of best practice guidelines.

Article

This short article examines how brands are engaging consumers by making them feel healthier by integrating Ambient Wellness initiatives as part of their campaigns.

Article

This article asks what the long-term socio-economic impact will be of increasing algorithmic capability and automation of processes.

Article

This article argues that in the era of consumer empowerment and technological liberation, content competes with life and creative work must work harder to grab attention.

Case Study

This case study illustrates how Twix, the confectionery brand, recaptured the US market by turning a business problem into the perfect communications solution.

Case Study

This case study describes how Twix, a chocolate brand, turned its late arrival into the 'bite size' category in the US from a negative into a sales point, earning improved brand sentiment.

Case Study

This case study describes how Nestle UK made KitKat a digital brand by partnering with Google/Android, the latter naming its latest operating system Android KITKAT.

Case Study

This case study describes how Mars brand Snickers became front-of-mind in the crowded Australian confectionery market.

Case Study

This case study describes how Nestle boosted the flagging reputation of its KitKat brand in the Netherlands.

Case Study

This case study describes how Kit Kat maintained its number 1 position in Japan by turning its wrappers into train tickets in order to encourage visitors to the tsunami-devastated region.

Article

This Company Profile from Euromonitor is the third part of three, providing key details and analysis of Nestlé SA in the confectionery, ice cream and condiments sector.

Article

This article argues that instead of using intrusive advertising brands should live their purposes by providing useful objects as part of their communication.