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Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV. Included is a strategic evaluation with key facts about the Dutch company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.

Article

This article provides advice from leading CEOs on how to reach the top of the corporate ladder from a marketing background.

Case Study

This case study shows how Paytm, a mobile wallet service in India, devised an integrated media campaign to bring its product into the lives of everyday shoppers.

Article

In this second in the Marketing Society's series of Conversations with CEOs, Sir Ian Cheshire, the recently retired Group CEO of Kingfisher plc, reflects on a lifetime's experience in business.

Case Study

This case study shows how Pimm's managed to change its established reputation as a British summer drink by encouraging people to drink it with curry.

Case Study

This case study explains how British Airways, the airline, grew sales in North America by connecting with expat Indians.

Case Study

The case study describes how Tiger Beer had fallen behind its leadership position in Singapore and lost its identity along the way and its ensuing campaign to reverse this trend.

Case Study

This case study explains how Pimm's, a seasonal summer-time alcoholic drink, trialled a new personality for the brand in the UK: Pukka Pimm's, to be drunk while eating curry.

Article

This report outlines eight macro-forces which are driving changes in business models around the world, and six characteristics of the businesses of the future.

Case Study

This case study describes how British Airways grew its market share from a low of 7% by identifying a demographic of Indian ex-pats in North America who flew home at least once a year.

Article

This article identifies six design principles that can inform the shape of businesses as they respond to the big external challenges brought about in the 21st century by technology, economics, values and resources.

Case Study

This case study explains how British Airways became a real contender for US-based Indian expats planning a trip home – a niche category worth almost $2bn a year.

Case Study

This case study explains how British Airways (BA), the airline, used emotional storytelling to encourage more North Americans to fly with BA when visiting relatives in India.

Case Study

This case study describes how B&Q, the home improvement retail chain, created a home décor retail model in China that emphasised customer service and experience.

Article

This Company Profile from Euromonitor provides key details and analysis of UB Group, the owners of brands such as Whyte & Mackay.

News

BANGALORE: Beer brands in India, faced with slowing volume growth because of a wetter than usual monsoon, are increasing promotional expenditure in an attempt to boost sales, a leading industry figures has said.  Samar Singh Sheikhawat, senior ...

Article

Brands need to understand how shoppers are evolving in order to develop propositions that differentiate their brands.

Case Study

This case study describes the launch of a new co-branded credit card by American Express, the credit card company, and Jet Airways, the premium Indian airline.

Case Study

This case study explains how Cadbury Dairy Milk (CDM), the confectionery brand, repositioned its products to be associated with traditional Indian celebrations.

Article

This event reports assesses how major marketers such as Coca-Cola, Hindustan Unilever and United Breweries are currently using mobile marketing in India.

News

MUMBAI: The premium beer category is enjoying rapid growth in India, and thus attracting major brand owners like Carlsberg and Anheuser-Busch InBev.

Article

The 16th annual Global Powers of Retailing report identifies the 250 largest retailers around the world for the 2011 fiscal year.

Case Study

This case details the revival Homebase, a UK DIY and home-improvement retailer that had lost resonance with its audience, fallen far behind its richer, larger competitor, B&Q, and also faced a shrinking market where people had less money to spend.

Case Study

When sales in the UK's DIY and home improvement sector fell away in 2008, retailer B&Q needed to do something different to inspire the market.