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News

SAN DIEGO: Kia, the automaker, saw success by leveraging a chatbot on Facebook Messenger as part of the launch campaign for its Niro hybrid vehicle.

Article

This event report looks at how Kia, the automaker, used a chatbot to promote its latest hybrid vehicle, the Niro, in the US.

Opinion

In light of the UK Advertising Standards Authority’s proposed tougher regulation of campaigns featuring harmful gender stereotypes, System1’s Tom Ewing suggests that the impact will lead to better advertising, but warns that bad ads could still come through other channels.

Article

This article considers what automotive brands need to do to achieve cut-through in an age of borderless digital content, looking at examples of 'blockbuster marketing' through campaigns such as BMW's The Hire.

Article

This article outlines how electric vehicle brands such as Nissan and Toyota are raising the game in automotive advertising, using new technologies and innovative approaches.

Article

This article examines how agencies seem to be in a race to the bottom, to provide services at ever lower price points - without, they promise, compromising on any of the other aspects of quality or speed.

News

SINGAPORE: The Philippines was the fastest growing advertising market in Asia-Pacific in 2016, according to a new report which also says the region accounted for one-third of the total global advertising market last year.

News

SYDNEY: Automotive brands Holden and Kia are the first companies in Australia to suspend programmatic advertising on Youtube after learning that their ads were appearing alongside questionable content.

Article

This article examines the considerations retailers must make before they use chatbots to engage with consumers on a range of channels, and outlines some useful guidance they should look at when setting up chatbots, with examples from H&M and Kia.

News

HOUSTON: Social inclusiveness, humour and celebrities have emerged as trends in the welter of instant analysis of this year's Super Bowl ads.

Opinion

This is a guest post from Tom Ewing, Senior Director, BrainJuicer Labs Every year BrainJuicer tests most of the Super Bowl ads, to see which ones are the most emotionally effective.

News

NEW YORK: Advertising expenditure at this year's Super Bowl is expected to top the total spend during the whole of the 1960s, '70s and '80s, according to a new analysis by Advertising Age.

News

LOS ANGELES: Kia Motors America, the car manufacturer, has enjoyed consistent success through building its marketing strategy around four key "pillars" of music, pop culture, connectivity and sports.

Article

This event reports outlines how Kia, the automaker, has moved from humble beginnings to become a major success story in the US.

Case Study

This case study describes how Honda, the automaker, engaged Australians by inviting them to critique its Odyssey people-mover; this reinvigorated the model and rebuilt trust in Honda.

Research Paper

Despite the popularity of brand placements in television programming, little is known about their effectiveness when they are used separately compared with when they are combined with television commercials.

Article

This article examines the four main stumbling blocks to programmatic creative.

News

SCHAUMBURG, ILL: Auto manufacturers are seeing an increase in loyalty among consumers, a new report has found, and, beyond the merits of individual brands, finance options have a role to play.

Case Study

This case study demonstrates how KIA Motors, the automotive maker, grew rates for car check-ups in Italy.

Case Study

This case study examines how Kia, the automotive maker, launched the Kia Soul EV in the UK with a stunt intended to educate people about the economic value of an electric car.

Case Study

This case study demonstrates how, against a backdrop of fierce competition and cultural change in China's small sedan segment, Chevrolet launched the third generation of Sail cars through emotional bonding.

Case Study

This case demonstrates how Kia Sportage, the hero model from Kia in Europe, used its new facelift to raise awareness amongst new car buyers of the Kia brand and to improve brand image.

News

LONDON/ZURICH: Football sports sponsors have flexed their muscles to demand the departure of FIFA president Sepp Blatter while rugby sponsors are counting the cost of the early exit of the England team from the World Cup.

Article

This case study shares best practice guidelines for native ads, based on research into what consumers think of them.

Case Study

This case study describes how Honda launched its Odyssey car model in Australia by soliciting honest reviews from ordinary people.