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News

HO CHI MINH CITY: Fast-food outlets have proliferated in Vietnam over the past decade but profitability has eluded many as they have yet to achieve the necessary scale in a 92-million strong market.

Opinion

The ASA has had a positive flurry of activity on high fat, salt or sugar (HFSS) food ads, delivering rulings in no less than 4 cases on 8 August.

Opinion

Following major moments of scrutiny on a brand, any reaction must have a broad reach and gravitas. Newsworks’ Liz Jaques explores how brands like KFC, Tesco, Oxfam, and – notably – Facebook have done this.

Article

KFC, the quick-service restaurant chain, has greatly strengthened its brand in the past few years, and credits Wieden+Kennedy, its agency, for helping drive this process.

Opinion

This month, KFC is the brand which has achieved the biggest uplift in its Ad Awareness, according to YouGov’s BrandIndex Ad Awareness score.

Opinion

Gaming is mainstream in China, where more than 200 million people engage in eSports. But for marketers to succeed in gaming requires a unique approach, says Liu Yi of the Mindshare Gaming Hub.

Case Study

KFC, the fast food brand, created a humorous fake 'clean eating' campaign to successfully launch its newest product in the UK.

Case Study

Fast-food outlet McDonald’s used an influencer-led social media campaign to launch and drive sales of a limited edition shrimp burger in Taiwan.

Article

Reveals new insights into how communications are working in context with data gathered from participants using mobile phones to relate their brand experiences in real time.

Article

Explains the increasing value of marketing through GIFs and provides marketers with advice on how to use them effectively.

Article

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.

Case Study

KFC, a fast food chain, launched the KFC Battle campaign in Russia to increase consumer engagement and brand awareness.

Case Study

Fast-food restaurant KFC tackled its declining family target segment in Malaysia with a campaign that directed families on year-end road trips towards stores.

Case Study

KFC, a fast food chain, launched a personalised Black Friday campaign, #KFCBlackFriedDay, to increase brand love in South Africa.

Case Study

McDonald's, the fast food chain, used a supportive message during the Chinese exam season to increase sales.

Case Study

Fast-food brand KFC launched Malaysia's first Facebook Live gameshow to target millennials and gain back relevance for the brand.

Opinion

In a tough climate for brands, messages are increasingly filtered through a sceptical lens. People get their trusted information about brands from family, friends, co-workers and from the pooled wisdom of the wider population, so, as Mike Teasdale explains, getting the basics right is paramount if you want to build brand trust.

News

BANGKOK: Convenience store 7-Eleven is rolling out artificial intelligence technology, including facial recognition, across all its 11,000 stores in Thailand in a move described as “unique in scope” because of how frequently consumers ...

News

SYDNEY: KFC leaned into its ‘pride in fried’ mantra to turn around the brand and record 25 quarters of same-store sales growth, according to a senior executive of the company in Australia.

Article

The story of how KFC Australia got its mojo back is anchored in five key principles: be more Kanye, let the heart eat first, acknowledge that no-one cares about your brand, be the weird bird in a room full of pigeons and think like a brand, act like a retailer.

News

BANGKOK: KFC Thailand has used mobile consumer surveys to better understand its consumer market, using the data to fuel advertising investment, product testing and a deeper understanding of consumer behaviour.

Article

KFC Thailand has used mobile consumer surveys to better understand their consumer market amid changes in category behaviours, using the data to fuel advertising investment, product testing and in-store testing.

Opinion

Rob Isaacs, Head of Content and Partnerships at Lucky Generals and a judge for the 2017 Effective Content Strategy category at the WARC Awards, says that content marketing campaigns need to learn to love data.

Article

Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.

Case Study

Fast food company McDonald's promoted, through locally relevant products, its breakfast offering in the traditional market of Taiwan.