Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

35 results found
Sort by

Research Paper

This paper describes a qualitative research project for Clif Bar & Company, a US manufacturer of energy bars and drinks, that sought a fuller understanding of its core consumer - 'extreme adventurers' - and the opportunities to widen its market beyond them.

News

ASIA: Luxury marketing is increasingly about experiencing the brand as a way of building awareness and loyalty, and with Southeast Asian consumers among the heaviest users of social media, a digital experience is becoming a requirement for upmarket ...

Article

This article discusses The Walt Disney Company's use of research and insights, in the context of the release of Star Wars: The Force Awakens, predicted to be a huge hit for the corporation.

Article

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

Article

This article provides marketers with information and guidance on building brands.

Case Study

This case study describes how ShoesShoesShoes, a footwear retailer in Malaysia, launched a campaign to stand out and give local shoppers a unique reason to come to its store.

Article

Wealthy Indians represent a source of enormous potential for global luxury brands, according to the authors of this paper.

Article

A Warc Trends Snapshot on the influence of social media on fashion. People have always sought peer advice and approval when buying clothes, but social media has now enabled them to find new ways of doing so and, in the process, change the rules of fashion retail and design.

Article

Branding agency Sense Worldwide populates its focus groups with consumers who are far from the norm. Extreme users are providing insights that a mainstream sample could never produce.

News

NEW DELHI: Premium goods companies such as Louis Vuitton, Genesis Luxury and Swarovski are expanding their retail networks in India, as affluence and consumer interest rises across the country.

Article

Successful brands are focusing on becoming brands that are determined to improve people's lives on a daily basis.

Article

This is the full version of a Warc Trends report on mobile marketing (a summary version is also available on Warc).

Research Paper

A research paper discussing young UK consumers post-crisis and recession. The authors conducted an online survey with a spread of 1,000 18-24 year olds from all walks of life.

Article

Warc's 2012 Toolkit is a guide to new ideas and best practice in marketing from around the world, based on analysis of key papers and case studies by Warc's editors.

Article

What makes a luxury brand desirable? This article looks at the ingredients of a luxury brand and how to market them.

News

NEW DELHI: Luxury brand owners look set to rapidly increase their investment in India, as rising affluence and a more favourable regulatory climate offer considerable growth opportunities.

Article

A report from Social Media: Beyond the Hype, a conference organised by Warc. The report concentrates on insights from clients presenting at the event, including Philips, Virgin Atlantic, Europcar and Jimmy Choo.

Article

Matt Rhodes of FreshNetworks spoke at the Warc Social Media: Beyond the Hype conference, held in London, 2011.

Article

Extending a brand into more upmarket territory to drive up brand value is not an easy process. When Volkswagen launched the luxury Phaeton car marque, it failed to elicit the emotional response from consumers of upmarket brands like Audi.

Article

This paper provides an overview of the social media industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

Accessing social networks via a mobile device is rapidly becoming the norm in the UK and beyond. A survey by Kinetic in October 2010 showed that 46% of people access Facebook via their mobile phone while they are out and about.

Case Study

Buchanan Galleries is a shopping centre in Glasgow city centre. Good Creative were briefed to reposition the brand.

Article

Sub-brands are products or services that are associated with a parent brand but have a positioning or essence that make them unique from the parent brand.

Article

This report covers a briefing delivered by the Future Foundation, covering present and future trends in the media landscape.

Opinion

At the London headquarters of the IPA earlier today, representatives of the Future Foundation delivered briefings on the mobile web and the FMCG sector - and suggested that current consumer trends in these two areas overlap pretty significantly.