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Case Study

Fiat Chrysler Automobiles (FCA), the multinational automobile maker, improved reach and sales by streamlining its marketing efforts to find its core US audiences and tailor creative to those specific groups.

Case Study

Ananse, a fragrance technology company, invented a way for a book to repel disease-transmitting mosquitoes to limit the spread of potentially life-threatening diseases among children.

Case Study

Nissan Canada, a car manufacturer, used the re-launch of the Nissan Rogue to earn a greater share of the crossover utility vehicle (CUV) segment via compelling long-form storytelling.

Case Study

Jeep, a car manufacturer, used it website to build excitement for the reveal of its new Wrangler model while also creating sales leads by driving users to Sign Up for Updates (SUFU).

Case Study

Jeep, an automotive brand, launched the Adventure Reality app to give Wrangler fans a way to see and explore the 2018 Wrangler before seeing it in real life.

Case Study

Mitsubishi, an automotive brand, reclaimed its expertise as an affordable and reliable SUV company by launching a range of brand, product and dealer communications in Australia.

Case Study

Nissan, the automobile manufacturer, emphasised the off-road capabilities of its Rogue crossover utility vehicle (CUV) to increase sales in Canada.

Case Study

Nissan, the automobile manufacturer, emphasised the off-road capabilities of its Rogue crossover utility vehicle (CUV) to increase sales in Canada.

Opinion

The Super Bowl is deserving of our attention, and brands that shell out to feature had to bring their best game.

Case Study

Car maker Hyundai launched the new B-SUV Creta car in Brazil leveraging its brand reputation.

Case Study

Local services search engine Sulekha used a multichannel strategy to relaunch itself in India.

Case Study

Carmaker Fiat used a mobile media strategy to achieve higher Jeep sales.

Article

Tough Mudder, the endurance event series, aims to connect with its millennial audience on an on-going basis, as well as to help its sponsorship partners achieve a similar goal.

Opinion

For most brands, the relationship they have with their consumers is passive; meanwhile, others have been able to enter a different space, where consumers share their content and participate in the brand.

News

NEW YORK: Media and social brands, including Fox News, MSNBC, Twitter and Instagram, feature for the first time in a list of America's Top 50 Most Patriotic Brands.

Case Study

This case study describes how US deodorant brand Old Spice connected with its target audience by creating a live-streaming, live-action, user-controlled video game.

News

NEW YORK: Fiat Chrysler, the automaker, has enjoyed digital success by seeking to more actively reach consumers at the "Is it right for me?" moment.

Article

This event report demonstrates how Fiat Chrysler, the automaker, has successfully engaged consumers by targeting the "Is It Right for Me?" phase of the purchase journey.

Case Study

This case study shows how Land Rover, a car-manufacturing brand, created the 'greatest Valentine's Day gift ever' and used traditional mass media to target just four specific New Zealanders.

Article

This event report highlights some woeful – and outstanding – uses of technology by organisations and considers why some can get it so expensively wrong.

News

SYDNEY: Jeep's new Grand Land campaign has seen a surge in dealership traffic and test drives of the Grand Cherokee model, as the automaker not only promotes a spirit of adventure but offers consumers the chance to own a piece of Australia.

Article

This article describes how SUV brand Jeep launched a campaign in Australia that would drive people to their interactive website and increase sales for its Grand Cherokee.

Article

This article offers six practical issues video creators must consider when optimizing video content for Asia's mobile-driven landscape.

News

ORLANDO, FL: Alfa Romeo, the auto marque owned by Fiat Chrysler, is tapping into the concept of "the better life" as it aims to fuel sales among luxury consumers.

Gunn Report

Contains the film creative 'Portraits' for Jeep by the agency Iris Worldwide in the US.