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Case Study

Nissan, the automobile manufacturer, emphasised the off-road capabilities of its Rogue crossover utility vehicle (CUV) to increase sales in Canada.

Opinion

The Super Bowl is deserving of our attention, and brands that shell out to feature had to bring their best game.

Case Study

Car maker Hyundai launched the new B-SUV Creta car in Brazil leveraging its brand reputation.

Case Study

Local services search engine Sulekha used a multichannel strategy to relaunch itself in India.

Case Study

Carmaker Fiat used a mobile media strategy to achieve higher Jeep sales.

Article

Tough Mudder, the endurance event series, aims to connect with its millennial audience on an on-going basis, as well as to help its sponsorship partners achieve a similar goal.

Opinion

For most brands, the relationship they have with their consumers is passive; meanwhile, others have been able to enter a different space, where consumers share their content and participate in the brand.

News

NEW YORK: Media and social brands, including Fox News, MSNBC, Twitter and Instagram, feature for the first time in a list of America's Top 50 Most Patriotic Brands.

Case Study

This case study describes how US deodorant brand Old Spice connected with its target audience by creating a live-streaming, live-action, user-controlled video game.

News

NEW YORK: Fiat Chrysler, the automaker, has enjoyed digital success by seeking to more actively reach consumers at the "Is it right for me?" moment.

Article

This event report demonstrates how Fiat Chrysler, the automaker, has successfully engaged consumers by targeting the "Is It Right for Me?" phase of the purchase journey.

Case Study

This case study shows how Land Rover, a car-manufacturing brand, created the 'greatest Valentine's Day gift ever' and used traditional mass media to target just four specific New Zealanders.

Article

This event report highlights some woeful – and outstanding – uses of technology by organisations and considers why some can get it so expensively wrong.

News

SYDNEY: Jeep's new Grand Land campaign has seen a surge in dealership traffic and test drives of the Grand Cherokee model, as the automaker not only promotes a spirit of adventure but offers consumers the chance to own a piece of Australia.

Article

This article describes how SUV brand Jeep launched a campaign in Australia that would drive people to their interactive website and increase sales for its Grand Cherokee.

Article

This article offers six practical issues video creators must consider when optimizing video content for Asia's mobile-driven landscape.

News

ORLANDO, FL: Alfa Romeo, the auto marque owned by Fiat Chrysler, is tapping into the concept of "the better life" as it aims to fuel sales among luxury consumers.

Gunn Report

Contains the film creative 'Portraits' for Jeep by the agency Iris Worldwide in the US.

News

SOUTHFIELD, MI: More than half (52.8%) of US car buyers kept to the same brand when buying a new vehicle in the first quarter of 2015, the highest loyalty rate for a decade, according to analysis of recent car sales.

Case Study

This case study explains how Toyota increased sales of its 2014 4Runner SUV model by using a targeted integrated campaign.

Article

This event report describes how Alfa-Romeo, the automotive brand, was relaunched after gaining valuable insights into the luxury car buyer and positioning itself as a different kind of car.

Gunn Report

Contains the print creative 'Istanbul-Innsbruck' and 'Barcelona-Bratislava' for Jeep Renegade by the agency Leo Burnett Tailor Made in Brazil.

Article

This article gives a different view of brand loyalty, arguing that measuring loyalty by length of association is old-fashioned, and in the modern, choice-rich world depth of association is more important.

Research Paper

This paper sets out research undertaken by Viacom International Media Networks (VIMN) in Northern Europe to better understand the lives and needs of millennials, how these build into trends and how VIMN can best serve this group.

Article

This event report looks at six ways of building brand influence outlined by the chief creative officer at the DDB Worldwide agency, in all of which he stresses the importance of relevance.