Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

5,744 results found
Sort by

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

This article offers practical tips to boost discoverability via search in a variety of platforms including Google, Instagram and YouTube.

News

BARCELONA/GURGAON: La Liga, the top flight of Spanish football, has agreed a deal with Facebook to show all 380 league matches on the social network to viewers across south Asia with games available, at first, without ads as part of a strategy that ...

News

HO CHI MINH CITY: Fast-food outlets have proliferated in Vietnam over the past decade but profitability has eluded many as they have yet to achieve the necessary scale in a 92-million strong market.

News

ASIA PACIFIC: Consumers in Asia Pacific may love the experiences and convenience offered by apps, but a recent study has found that a majority (53%) across the region now regard security as their most important consideration when it comes to using ...

News

SHENZHEN: OnePlus, the upstart Chinese smartphone manufacturer, has charmed techies and consumers alike with its high-tech, reasonably priced phones.

Research Paper

Consumers' online activities such as keyword searching and writing reviews can provide valuable information that reflects their perception of the market.

Article

Global strategies, campaign updates and trends in the home improvement retail category.

News

SINGAPORE: Brand marketing leaders are generally optimistic about increased budgets in the next year, with growing digital media spend and in-house capabilities top of mind for many, according to a new survey by agency network Dentsu Aegis.

Article

Discusses behavioural science-based initiatives intended to nudge healthier eating and examples of application that sum up what works, and what does not.

Article

This Company Profile from Euromonitor provides key details and analysis of Imperial Tobacco Group Plc, the owners of brands such as Davidoff, West and Gauloises.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.

Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Article

Cisco, the technology enterprise, has found that business-to-business (B2B) marketing has a much stronger emotional component than is often assumed.

Article

Quaker, the food business owned by PepsiCo, has used comic books to help bring consumer insights to life.

News

TOKYO: The relationship between client and agency must evolve as the marketing landscape does, according to a senior executive at automotive manufacturer Nissan.

Case Study

Maruti Suzuki, an automotive brand, launched a campaign in India featuring a bubble-wrapped man to encourage its employees to take road safety seriously by wearing their seatbelts.

Case Study

GoPro, an action camera brand, made its brand relevant by launching an annual experiential trip for select media in India.

Case Study

The National High-Speed Rail Corporation Limited (NHSRCL), an organisation implementing a high speed train project in India, increased positive perception of the initiative by inviting media and influencers to a launch event.

News

BEIJING: A majority of Chinese consumers would be prepared to boycott US products if a trade war with the United States comes to pass, according to a new consumer survey by the Financial Times.

News

GLOBAL: Consumers in wealthy G20 countries are unwittingly buying goods and food worth billions of dollars that are produced by people trapped in modern slavery and forced labour.

Article

This Company Profile from Euromonitor provides key details and analysis of Sanofi-Aventis.

Article

Global automotive giant Nissan is moving toward a more collaborative partnership with its agency partners, as the pace of modern marketing forced a more integrated approach.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

Article

This Company Profile from Euromonitor provides key details and analysis of Henkel AG & Co KGaA in the Home Care category.