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Article

This article looks at how brands have used people to both encourage social change and improve advertising effectiveness through seven key "ingredients".

Article

This article examines key insights on product placement, the subtle form of advertising for promoting branded products and services, which can enhance brand awareness, recall and drive sales.

Article

The article explores the new marketing direction of UK grocery retailer Sainsbury's including customer experience improvements and agency changes.

Case Study

This case study explains how a new content strategy rapidly increased SEO visits for thebar.com, a cocktail recipe site from drinks company Diageo in the UK.

Case Study

This case study describes how tourist body Destination Canada used data, consumer-driven sequencing and addressable content targeting to attract European travellers to Canada as a holiday destination.

News

LONDON: The advertising industry has been broadly welcoming of the UK government's newly published childhood obesity strategy, even if both campaigners and food and drink manufacturers have been critical.

Article

This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.

Article

This event report outlines how some leading brands seek to combine making profits with a sense of social responsibility that extends beyond CSR programs.

Article

This essay argues that the crude collection of data resembles stalking: knowing the facts about a person does not constitute a relationship.

Article

This event report looks at the talking points from the Advertising Association's LEAD 2016 event, examining three key subjects for advertisers right now.

Article

This article explores the different ways in which brands can engage with YouTube and the potential pros and cons of each approach.

Article

This article explores the idea that corporate social responsibility (CSR) is being replaced by the new concept of social purpose.

News

LONDON: In the lead up to the publication of the UK government's childhood obesity strategy, there has been fierce debate about the role of food and drinks brands, but some of them are keen to highlight the positive steps they have taken.

Case Study

This case study describes how a campaign that combined online content with local knowledge helped Old Spice, the male grooming brand, tap into the confusion over masculinity and reconnect with its target audience.

News

LONDON: Food and advertising industry organisations have reacted defensively to the growing political debate around obesity which has seen a committee of MPs back a 20% tax on sugary drinks and tighter regulation of snack food advertising.

News

LONDON: Soft drinks brands are preparing to fight on a new health front after celebrity chef Jamie Oliver launched a campaign for the introduction of a "sugary drinks tax" to combat rising levels of obesity and diet-related disease in the UK.

Article

This brief article looks at how brands are using live-streaming apps, and its challenges and opportunities.

News

SYDNEY: Television is losing its attractiveness as an advertising medium according to top executives at drinks company Bacardi, who have indicated an increasing focus on digital and social to reach their target audiences.

Case Study

This case study explains how Virgin Mobile Australia launched its new brand positioning 'Making Mobile Better' with a social media campaign based around food.

News

LONDON: Vloggers already under scrutiny for promoting brands without making it clear they are doing so face new criticism over the nature of ads appearing before their YouTube videos.

Article

This article describes innovative ways in which drinks marketers are responding to a pub industry that continues to decline in the UK.

Case Study

This case study explains how UK supermarket Tesco convinced customers to buy premium through a redesign of its premium food range 'finest'.

Case Study

This case study explains how Sainsbury's, the UK supermarket, delivered its best ever Christmas results in 2013 with a content marketing strategy.

Case Study

This case study explains how Aviva, the British insurance company, used a humorous approach featuring a well-known character comedian to offset the price-focused approach of price-comparison websites.

Opinion

This post is by Grant Allaway, Group Managing Director at ad2one . Programmatic – it's the buzzword of the moment, but there's a reason for that.