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Article

Cereal Partners Worldwide, a joint venture between Nestlé and General Mills, is seeking to change perceptions of cereals among younger consumers.

Gunn Report

Xbox, Microsoft’s gaming brand, transformed its consumers into entrepreneurs in a campaign that allowed gamers to design and then sell their own Xbox game consoles.

Article

Examines key insights on product placement, the subtle form of advertising for promoting branded products and services, which can enhance brand awareness, recall and drive sales.

Article

Explains how EE created its own norms and methodology to create offers for its brand, helping to grow its cross-selling services.

Case Study

Pip & Nut, a nut butter brand, designed unconventional packaging for the health foods category in order to stand out from the crowd and show that nut butters can be a healthy snack.

Article

Arsenal football club and agency partner AKQA built a skill for Amazon's Echo that allows users to engage with the club in a new way, but one familiar enough to become a habit.

Case Study

Tropicana, a UK juice brand, grew sales using a multiplatform strategy that encouraged people to consume less of the product per serving.

Case Study

Sainsbury's, a British supermarket chain, transformed itself from making seasonal retail Christmas ads to creating Christmas campaigns that are now arguably amongst the most eagerly anticipated ads of the year.

Case Study

Replacing its loyalty card scheme with an app helped Jamie’s Italian restaurants to increase return visits to the brand’s restaurants in the UK.

Article

This article looks at how brands have used people to both encourage social change and improve advertising effectiveness through seven key "ingredients".

Case Study

PepsiCo, a snack, food and beverage company, unveiled its new 10-year company purpose goals through a heavy media relations and digital presence communications strategy of global scale.

Article

The article explores the new marketing direction of UK grocery retailer Sainsbury's including customer experience improvements and agency changes.

Case Study

This case study explains how a new content strategy rapidly increased SEO visits for thebar.com, a cocktail recipe site from drinks company Diageo in the UK.

Case Study

This case study describes how tourist body Destination Canada used data, consumer-driven sequencing and addressable content targeting to attract European travellers to Canada as a holiday destination.

News

LONDON: The advertising industry has been broadly welcoming of the UK government's newly published childhood obesity strategy, even if both campaigners and food and drink manufacturers have been critical.

Article

This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.

Article

This event report outlines how some leading brands seek to combine making profits with a sense of social responsibility that extends beyond CSR programs.

Article

This essay argues that the crude collection of data resembles stalking: knowing the facts about a person does not constitute a relationship.

Article

This event report looks at the talking points from the Advertising Association's LEAD 2016 event, examining three key subjects for advertisers right now.

Article

This article explores the different ways in which brands can engage with YouTube and the potential pros and cons of each approach.

Article

This article explores the idea that corporate social responsibility (CSR) is being replaced by the new concept of social purpose.

News

LONDON: In the lead up to the publication of the UK government's childhood obesity strategy, there has been fierce debate about the role of food and drinks brands, but some of them are keen to highlight the positive steps they have taken.

Case Study

This case study describes how a campaign that combined online content with local knowledge helped Old Spice, the male grooming brand, tap into the confusion over masculinity and reconnect with its target audience.

News

LONDON: Food and advertising industry organisations have reacted defensively to the growing political debate around obesity which has seen a committee of MPs back a 20% tax on sugary drinks and tighter regulation of snack food advertising.

News

LONDON: Soft drinks brands are preparing to fight on a new health front after celebrity chef Jamie Oliver launched a campaign for the introduction of a "sugary drinks tax" to combat rising levels of obesity and diet-related disease in the UK.