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Case Study

John Lewis Insurance, the insurance branch of the UK retail brand, delivered impressive sales results with a campaign featuring a child ballerina twirling in her home.

Case Study

This case study shows how John Lewis Insurance, the insurance branch of the retail brand, delivered impressive sales results in the UK through the use of a campaign film promoting its services against a girl's carefree dancing.

Case Study

This case study shows how Macy's, the department store brand, restored America's belief in Santa Claus by crowding Internet search engines with stories confirming his existence.

Case Study

This case study shows how John Lewis Insurance, an insurance service segment included in the UK retailer's operations, developed a new marketing approach that not only generated insurance sales but also built on the John Lewis brand.

News

NEW YORK: The cost of purchasing a 30-second spot during the 2016 Academy Awards is expected to reach at least $1.9m, according to estimates from Kantar Media.

Case Study

This case study describes how J. C. Penney, a venerable American chain of mid-range department stores, increased its Latina customer base with the "Soccer is for girls" campaign.

News

NEW YORK: E-commerce giant Amazon has squeezed past Walmart in terms of being the most favoured retailer for the US consumer dollar this holiday season, according to a survey of more than 4,000 US adults.

News

LONDON: After all the hype around the ads developed for the Super Bowl and the Oscars, a sober assessment of big events advertising has concluded that emotional brand engagement is necessary to justify the millions spent.

Article

This event addresses how JCPenney, the department-store chain, has bounced back after losing both customers and sales following a failed repositioning exercise.

News

NEW YORK: Online retailer Amazon has lost its spot as the company with the best corporate reputation among the public to a small upstate New York grocer.

Article

This article explains how JCPenney, the US department store chain, is turning around its fortunes by using data to segment and target its audiences, and integrating creative TV ad campaigns with social.

Article

This Company Profile from Euromonitor provides key details and analysis of Paypal, the owner of brands such as Braintree and PayPal Credit.

Article

This article argues that the commonly-quoted belief that half the money spent on advertising is wasted, is incorrect and unhelpful because mass advertising is proven to bring substantial business benefits.

News

GLOBAL: The global department store market is set to grow by 22.2% to $100bn over the next five years, with China accounting for almost one-third (30%) of all global department store sales in 2019, according to a new retail forecast.

Article

This summary from the Advertising Research Foundation offers an overview of recent research and debate related to the topic of Lesbian Gay Bisexual Transgender marketing.

Article

This presentation outlines a new methodology for evaluating mobile advertising effectiveness, showing how online re-targeting technology can help fuel insights.

News

NEW YORK: Target, Best Buy and JC Penney are among the major companies perceived as making the most effective use of social media as a customer service tool, according to a study.

News

NEW YORK: Only a handful of America's biggest companies can be considered as "highly digital", with Apple, Google and Oracle among the leading operators in this space at present, according to a study.

News

NEW YORK: Online retailers perform better than their bricks-and-mortar counterparts in providing high levels of customer satisfaction in the US, new research has revealed.

News

NEW YORK: Brand owners are still yet to establish how Facebook can be used to drive direct product sales, with Procter & Gamble, Reckitt Benckiser and Netflix among the firms testing new models.

Opinion

We were going to start today's blog with a title in the form of a question. Something like, "Would you like a simpler system of price promotions when you go shopping?" or "Wouldn't it be nice not to have to worry about coupons when you shop?" We went with another title because the problem was that we couldn't come up with a question where any rational consumer would have actually said "no." We mean, come on, who wouldn't answer "yes" to simpler pricing and not having to clip, save, and carry coupons.

Article

This summary highlights emerging technologies and their relevance to marketers. It describes what each technology is for, who will use it, its role in the purchase decision journey, the competitive space, partners, campaign examples and brand opportunities.

News

CUPERTINO: Apple, the electronics giant, is adopting a more collaborative approach to mobile advertising, as it seeks to attract brand owners to the iAd platform used by its devices.

Article

This paper provides an overview of the house furnishings industry in the United States (excluding curtains and draperies).

News

NEW YORK: Major brand owners like Nike, Wal-Mart and Target are teaming up in a wide-ranging effort to jointly enhance green standards.