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Case Study

Officeworks, an office supplies store chain, increased sales and brand sentiment in Australia by launching an emotive video campaign that showed parents that shopping at Officeworks was the smart thing to do.

Article

Delivers an educational guide on understanding what viewability is and how marketers can assure better, and safer, returns on digital.

Article

Focuses on how, in practical and objective terms, brands can become experts in what customers are most interested in, in order to provide a more seamless customer experience.

Article

Discusses companies that are changing the relationship with money in a mobile world and explains how Fintechs, open banking and mobile marketing have become part of this process.

Article

Discusses the concept of consumers on the go and the need to approach them in the right context with increasingly personalised messages, focusing on the last mile approach.

Article

Discusses the advantages of audio advertising from the mobile marketing perspective, how it can inspire brand strategies and presents the relation between audio and programmatic media.

Case Study

This case study explains how Age UK, the British charity for older people, worked with a retail partner to create an emotional ad campaign to raise awareness of loneliness and increase donations.

Research Paper

This paper presents an approach that quantitatively measures conscious and unconscious gender bias across brand touchpoints as determined by the consumer in Australia.

Case Study

This case study describes how James Buchanan's, a Diageo-owned scotch whisky brand, redesigned its bottle for the Latin American market, inspired by the brand's rich Scottish history.

Case Study

This case study describes a partnership between Age UK, a charity, and retailer John Lewis to highlight the social problem of older people being lonely at Christmas.

Case Study

This case study describes how Age UK, the UK's largest charity for supporting people in later life, partnered with John Lewis to combat loneliness at Christmas.

Research Paper

With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets.

Article

This article argues that in a 'new marketing age', brands need to compete for people's attention with more things than ever before - and need to do so by delivering an extraordinary performance.

Case Study

This case study explains how The Smith's Snackfood Company repositioned its 'Thinly Cut' chip brand in Australia to save it from deletion, by communicating a 'healthy' message in a humourous way.

Case Study

This case study describes a campaign by Officeworks, the large Australian retailer, to reposition its brand from functional benefits to caring about people's ideas and helping them achieve.

Research Paper

This paper describes how satellite imagery can be used to classify areas of countries as rural or urban, using the example of Bali, Indonesia.

Article

The chief executive of Lowe Phillippines reveals the six books that have influenced her life and career the most.

News

SYDNEY: High-street retailers are attempting to enhance their position in Australia's ecommerce sector, but still lag behind established specialist operators like eBay and Amazon at present.

Article

Many of today's practitioners believe the narrower focus and top-down nature of pre-1990s advertising makes it irrelevant in a digital, interactive, bottom-up world.

News

SYDNEY: Woolworths and Westpac are the two most valuable brands in Australia, indicating the relative resilience of the retail and financial sectors in the country during the financial crisis.

News

SYDNEY: Tuesday's stunning presidential victory of Senator Barack Obama boosted both the US dollar and stocks across the Asia-Pacific markets, as the world's hopes soared for a clean political and commercial sweep by America's new broom.

Case Study

This Silver Award-winning campaign for Original Source bath products aimed to move it away from its 'niche brand' status and increase penetration and market share, without diluting the brand's well-established values.

Case Study

This Bronze Award-winning paper discusses the advertising for Carex antibacterial handwash from 1999-2006.

News

NEW YORK: Veteran advertising guru Allen Rosenshine, chairman of BBDO and one of the forces behind the creation of parent company Omnicom Group, is to retire at the end of this year.

News

SYDNEY: Australia has experienced several Gold Rushes, the first in 1851. The most recent seam of pay-dirt was struck earlier this year when the government moved to liberalise the nation's media ownership laws.