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Case Study

This case study explains how Age UK, the British charity for older people, worked with a retail partner to create an emotional ad campaign to raise awareness of loneliness and increase donations.

Research Paper

This paper presents an approach that quantitatively measures conscious and unconscious gender bias across brand touchpoints as determined by the consumer in Australia.

Case Study

This case study describes how James Buchanan's, a Diageo-owned scotch whisky brand, redesigned its bottle for the Latin American market, inspired by the brand's rich Scottish history.

Case Study

This case study describes a partnership between Age UK, a charity, and retailer John Lewis to highlight the social problem of older people being lonely at Christmas.

Case Study

This case study describes how Age UK, the UK's largest charity for supporting people in later life, partnered with John Lewis to combat loneliness at Christmas.

Research Paper

With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets.

Article

This article argues that in a 'new marketing age', brands need to compete for people's attention with more things than ever before - and need to do so by delivering an extraordinary performance.

Case Study

This case study describes a campaign by Officeworks, the large Australian retailer, to reposition its brand from functional benefits to caring about people's ideas and helping them achieve.

Case Study

This case study explains how The Smith's Snackfood Company repositioned its 'Thinly Cut' chip brand in Australia to save it from deletion, by communicating a 'healthy' message in a humourous way.

Research Paper

This paper describes how satellite imagery can be used to classify areas of countries as rural or urban, using the example of Bali, Indonesia.

Article

The chief executive of Lowe Phillippines reveals the six books that have influenced her life and career the most.

News

SYDNEY: High-street retailers are attempting to enhance their position in Australia's ecommerce sector, but still lag behind established specialist operators like eBay and Amazon at present.

Article

Many of today's practitioners believe the narrower focus and top-down nature of pre-1990s advertising makes it irrelevant in a digital, interactive, bottom-up world.

News

SYDNEY: Woolworths and Westpac are the two most valuable brands in Australia, indicating the relative resilience of the retail and financial sectors in the country during the financial crisis.

News

SYDNEY: Tuesday's stunning presidential victory of Senator Barack Obama boosted both the US dollar and stocks across the Asia-Pacific markets, as the world's hopes soared for a clean political and commercial sweep by America's new broom.

Case Study

This Bronze Award-winning paper discusses the advertising for Carex antibacterial handwash from 1999-2006.

Case Study

This Silver Award-winning campaign for Original Source bath products aimed to move it away from its 'niche brand' status and increase penetration and market share, without diluting the brand's well-established values.

News

NEW YORK: Veteran advertising guru Allen Rosenshine, chairman of BBDO and one of the forces behind the creation of parent company Omnicom Group, is to retire at the end of this year.

News

SYDNEY: Australia has experienced several Gold Rushes, the first in 1851. The most recent seam of pay-dirt was struck earlier this year when the government moved to liberalise the nation's media ownership laws.

Case Study

This small-scale campaign, running from 2005-06, aimed to make Manchester City Football Club more like a brand.

Article

Using a wealth of academic sources, Robert Heath, author of The Hidden Power of Advertising, defines two different types of persuasion: rational and emotional.

Case Study

This paper outlines how advertising helped take Weetabix to number one in value terms in ready to eat cereals.

Article

This best practice article describes the dominance of women in consumer purchases and lists several reasons why women should be treated in a special way.

Article

It is timely to review advertising's long term effects as recession looms. Persuasion testing is the most widely used advertising research metric in the US.

Research Paper