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Article

Audi, the German car marque has built an econometric analytics system that allows the brand to model how much media spend they will need to put behind a production run of cars.

Article

Draws on insights from the 2018 BrandZ Top 50 Chinese Global Brand Builders ranking to illustrate which Chinese brands, in which categories, are achieving global awareness and success.

Case Study

Mr. Clean, a cleaning brand owned by P&G, reinvented its brand in the US by creating a TV spot for the Super Bowl that revealed the new, hotter-than-ever, Mr. Clean.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

News

GLOBAL: For several years the advertising industry has obsessed over viewability metrics, but it may need to be rather quicker in adjusting to a world in which these are irrelevant as people spend more of their time in screenless digital ...

Article

The continued growth of streaming audio platforms and the rise in the use of voice assistants are creating opportunities for brands to communicate with consumers digitally, outside of any visual reference.

Data

This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry.

Case Study

Imitating a perfume brand helped Gain, the US detergent brand, communicate the scent value of its Gain Flings product and increase sales in the US.

Article

Explores the impact of the increasing popularity of in-house agencies and how traditional agencies need to evolve to meet modern time and data demands.

Gunn Report

Contains the creative for the 'A World With No Heroes' campaign for Ubisoft Ghost Recon Wildlands by the agency DDB in France.

Article

CES 2018 delivered numerous new technologies of potential interest to marketers, but several core themes emerged that may be the priority for brands seeking to understand the changing digital ecosystem.

News

DETROIT, MI: Self-driving cars may grab the headlines, but reports from the Detroit Motor Show suggest the real shift taking place in the auto industry is the development of unexpected partnerships.

Article

Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.

Article

The Association of National Advertisers (ANA) has attempted to drive change in the marketing ecosystem, and has seen many areas of success as a result of these efforts.

Article

Highlights the benefits, and increasing popularity, of audio branding and provides marketers with key tips on enhancing their audio branding efforts.

Case Study

Leveraging customer insight and digital data, American knives manufacturer Benchmade increased its market share through an effective campaign.

Article

Discusses the rising popularity of facial recognition technology, which retailers have been investing in, partly as a means of tackling shoplifting, but also with the intention of improving the shopping experience.

News

NEW YORK: ESPN, the sports network, is tapping in-depth research about out-of-home viewing to holistically serve its audience, and in a bid to unlock valuable knowledge for advertisers.

Research Paper

Brands need to address bias by developing empathy and approaching every stage of a project with empathy at the forefront of their minds, not merely as an add-on or afterthought.

Article

Offers four rules to help your brand become associated with a category or need state and succeed in an age when machines, such as Alexa, are making purchase decisions.

Case Study

Chinese brand Huawei used a multichannel approach to launch its dual-lens P9 handset in Malaysia and beat Apple in the process.

News

ASIA: Although e-commerce giant Amazon is ranked as the world’s “most authentic” brand in a new global study, Google comes out on top in Hong Kong and India, while smartphone manufacturer Huawei is most highly regarded in China.

Case Study

Intel, the information technology company, promoted computer use and training among rural Indians to increase sales.

Case Study

Intel, a technology company, got involved in the conversation surrounding cybersecurity by launching a video campaign on World Password Day to show US millennials how to be safer online.

Case Study

Drinks brand Johnnie Walker delivered offers to tourists arriving in Brazilian airports with the help of mobile data and geolocation technology.