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Article

Offers an industry overview of alcoholic drinks, including innovation and disruption caused by changing consumer attitudes.

News

AB InBev, the world’s largest brewer, is teaming up with Tilray, a cannabis producer based in Canada, to research and develop non-alcoholic drinks infused with the drug.

Article

This article examines key insights and reading on OOH effectiveness, a medium now in the thrall of digitisation, with the added capabilities of greater measurement and interaction.

News

Anheuser-Busch InBev, the brewer, has built on a wide array of consumer insights as it seeks to engage women in richer and more powerful ways.

Article

Anheuser-Busch, the brewer, has conducted in-depth research into how women perceive and respond to the beer category as it seeks to drive consumption among this audience.

Article

Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.

Article

This article provides marketers with information and guidance on generating earned media.

Case Study

ABInbev, a drink and brewing holdings company, connected with teens in Columbia using social media influencers to make customized branded content only generated as the result of engagement and interaction.

Case Study

Lincoln's Beard Brewing, an independent brewing company, increased revenues and made itself known in the Miami craft beer market through humorous creative celebrating its employees.

Article

Skol, the beer owned by Anheuser-Busch InBev, transformed its brand positioning in Brazil as it sought to reflect new shifts in culture.

Case Study

Beer brand Michelob used an influencer strategy to grow awareness and sales in Mexico.

Article

The Association of National Advertisers (ANA) and Cannes Lions have joined forces to help marketers tackle some of the most pressing challenges facing the industry.

News

Anheuser-Busch InBev, the brewer, saw various positive results from an innovative advertising campaign that applied blockchain technology to the mobile channel.

Article

Anheuseur-Busch InBev, the brewer, has been an early adopter of blockchain solutions in the mobile marketing space.

Article

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards.

Case Study

Backus, a brewery, organised an event with digital influencers from South America, helping to improve brand/influencer relationships and spurring future projects.

Case Study

Budweiser, a beer brand, created a connection between Budweiser and hockey enthusiasts in Canada by creating a goal-synced beer glass.

Case Study

Heineken, a beer brand, increased brand loyalty and made the UEFA Champions League (UCL) games a more important occasion by enlisting football manager José Mourinho to spread the message to football fans globally.

Case Study

Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn’t qualify.

Article

The National Association for Stock Car Auto Racing (NASCAR), the racing series, has built fan engagement in a variety of innovative ways.

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV.

News

CHICAGO: Bud Light, the beer brand owned by Anheuser-Busch InBev, has generated a powerful return on investment from introducing special cans for teams competing in the National Football League (NFL).

Article

This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S.

News

CHICAGO: Anheuser-Busch InBev, the brewer, is taking a more flexible approach to leveraging paid media in connection with its sponsorship programs.