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Article

Global strategies, campaign updates and trends in content marketing.

Article

Examines the opportunities and challenges in using short form ads on TV by looking at the changing TV landscape and short form ad effectiveness.

Article

Provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.

News

The advantages of advertising on TV have been well-rehearsed by the industry, but UK broadcasters need to join forces to push ahead with innovations on both the technical and sales sides, according to Sky’s CEO.

Case Study

Just Eat, the online takeaway ordering platform, used a TV sponsorship to increase awareness and sales in the UK.

Case Study

Age UK, the charity dedicated to older people, co-created a TV programme in order to explain the issue of loneliness and increase donations and volunteering in the UK.

Research Paper

Channel 4 and ITV, both TV channels, joined forces to deliver the most comprehensive exploration of BVOD (broadcaster video on demand) viewing behaviours of British people and its impact on advertising effectiveness.

Research Paper

ITV, a British TV broadcaster, set out to explore how viewers in the UK perceive the Factual TV landscape and identify where viewer interest and excitement lay for future factual programming, for ITV and other broadcasters.

Article

This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.

News

As the nation awaits the annual John Lewis opus, there are signs that UK retailers are taking a different advertising approach this year, eschewing blockbuster ads in favour of more direct appeals to get shoppers through their doors.

Article

The Beano, the venerable British kids’ comic turned multimedia content company, has launched a brand consultancy; here it shares five strategic insights for engaging with Generation Alpha.

News

Netflix is on track to hit 10 million UK subscribers by the end of the year according to new research which also points to a growing dissatisfaction with traditional broadcast and pay-TV providers.

Opinion

Waste is something to be avoided, according to many marketers and their favoured digital targeting platforms, while others understand its subtle power.

Article

Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.

News

The BBC, the UK’s public broadcaster, must do more to engage with younger audiences, an official report has warned after finding that increasing numbers of young people are switching to commercial broadcasters and streaming services.

Case Study

Harry’s, the subscription shaving brand, reached a broad audience of men in the US and the UK to connect their brand with progressive ideas of masculinity.

News

BBH was named Effectiveness Company of the Year last night, picking up the IPA Effectiveness Awards Grand Prix, for its work in transforming Audi’s UK business and delivering the automaker’s highest ever profit ROMI, as well as three ...

Case Study

Aldi, a value supermarket chain, developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at Christmas in both 2016 and 2017.

Case Study

Suzuki, an automotive brand, achieved sales growth and brand recognition in the UK by partnering with Ant and Dec's Saturday Night Takeaway.

Case Study

32Red, a multi-product gambling business, was able to grow its business and achieve its targets by improving the efficacy of its TV and search channels.

Research Paper

Most opinion polls conducted during British general election campaigns report on each party's estimated national vote share.

News

The BBC is understood to be in late-stage negotiations with Discovery, the US company with which it co-owns UKTV, to break up their shared asset.

Article

Explores the findings from new research into how technology impacts consumer trust and offers a 12 step trust programme for organisations to follow.

Opinion

The public may be experiencing frustration and disillusionment with the political classes and how they are handling Brexit, but Claire Enders is upbeat about the future for media and advertising.

News

LONDON: Most TV is still watched at scheduled times, and advertising is purchased accordingly, but more and more viewers are turning to Broadcaster Video on Demand (BVOD) and both media owners and advertisers need to understand the impact of this ...