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Opinion

The annual dmexco trade fair and conference in Cologne brings together a range of participants in digital marketing and here a number of those operating in ad tech give their views on the trends they saw emerging in the 2017 event.

Article

This article provides a best practice guide to setting up and getting the best from aData Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.

Article

This article aims to provide buyers and sellers of programmatic video solutions with a framework to help them evaluate the features and functionalities of different platforms.

News

SYDNEY: The volume of ads and the frequency of their repetition have emerged as major irritations for consumers utilising catch-up TV services in Australia.

Article

This article examines advertising in online video and argues that advertisers should demand increased transparency of the costs, impact and return involved.

Case Study

This case study describes how Deutsche Telekom regained market leadership in Germany and boosted European sales in home entertainment and mobile internet.

News

SYDNEY: Within five years internet advertising in all its forms will account for 51% of paid marketing expenditure in Australia according to a new report.

News

LATIN AMERICA: The number of digital TV households in Latin America will double to 152m by 2020, according to a new report.

News

TOKYO/SEOUL: Advertising expenditure in Japan grew almost 3% in 2014 while that in South Korea was flat but expected to pick up again in 2015, according to new statistics.

Case Study

This case study describes how HyppTV an internet protocol TV (IPTV) provider owned by Telekom Malaysia leveraged its reputation as a broadband provider to sell its premium TV content in a market dominated by conventional cable and satellite TV.

Case Study

This case study demonstrates how Deutsche Telekom, the telecommunications network, showcased its mobile internet offering in order to grow market share in Germany.

Article

This article examines the developments created by Apple, the consumer technology company, and suggests opportunities for brands in the Apple ecosystem.

Case Study

This case study describes how Deutsche Telekom, the German telecommunications company, made a co-created movie with people across Europe to improve brand metrics and increase market share in Germany.

News

MUMBAI: The expansion of the digital pay-TV market in Asia has slowed, with just 26m net new customers added across the region during 2013, new data have shown.

Article

This event report discusses how three major retailers are planning for the future in Asia. Aeon, the regions largest chain, believes the idea of "mono koto" - or mixing products and experiences - will be essential, and can help fuse the online and offline worlds.

Case Study

This case study describes how Deutsche Telekom, the German telecommunications company, used a content driven storytelling campaign to promote its mobile internet products.

Article

This event report discusses how digital platforms such as video-on-demand services and social media today often serve as companions to television viewing, rather than replacing it, as many observers had originally predicted.

News

SEOUL: Overall advertising expenditure in Korea was only slightly up during 2013 but mobile adspend more than doubled as smartphone penetration increased and consumers made use of an expanded free high-speed internet service.

Case Study

This case study describes a new product launch by TELUS, a Canadian telecommunications company, which used creative storytelling.

News

DUBAI: The provision of internet protocol television (IPTV) services in the Arab world is set to take off as a growing number of operators plan to take advantage of the spread of broadband in the region.

Article

This event report addresses how Telstra, the telecoms group, is responding to the rise of multichannel media use.

News

SHANGHAI: Advertising expenditure in China is expected to grow more than 10% in 2013 – ahead of GDP – with a similar performance predicted for 2014, according to GroupM, the media investment business.

News

TOKYO: Broadcasters in Japan have refused to air advertisements for a new Panasonic smart TV, claiming that viewers could be confused by the way the commercial displays online clips alongside TV programmes.

Article

Addressable TV advertising has long been a kind of holy grail for brands and, in leveraging this approach to reach tenants of rented homes, Allstate, the insurance company, first had to draw on data form public sources, self-reported surveys and material like Homestead Tax Exemption forms.

Article

This report looks at the key trends and issues impacting the media landscape, from the proliferation of devices, digital books going mainstream, the appetite for online news and magazines, to the rise of casual gaming and whether TV remains the UK's super medium.