Research Paper
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Carmen Abril, Joaquin Sanchez and Teresa Recio, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 297-310
This study aims to analyze the potential ability of sponsorship to create shareholder wealth on the basis of how the announcement of global sports sponsorships affects sponsoring companies' stock market prices.
Case Study
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Marketing Society UK, Excellence Awards, Winner, Branded content, 2018
Suzuki, an automotive brand, stood out against the endless ads in the UK featuring cars driving through hills by creating a campaign that didn't look like other media campaigns.
Article
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Alexander Tevi and Scott Koslow, Journal of Advertising Research, Vol. 58, No. 1, 2018, pp. 111-128
Advertising scholars have been hesitant to identify creativity as the heart and soul of advertising, and that has produced a chasm between themselves and practitioners.
Article
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WARC Exclusive, January 2018
Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Pernod Ricard Travel Retail, the travel retail distribution arm of the French drinks company, used a unique airport activation to drive sales of its Jameson Irish Whiskey brand in the UK.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Diageo, the drinks company, drove awareness of its Captain Morgan rum brand during the summer months in the UK through association with Leicester City FC, a Premiership football team.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
SkoFIN, the car financial services company owned by Volkswagen Financial Services, created an attractive new manual to engage customers with its offerings in the Czech Republic.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
Creative direct mail helped Alef, the technology company, distribute its new Cisco Meraki product in the Czech Republic.
Case Study
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Rachel Courtney, Chris Herbert, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, and Successful Sponsorship Special Award, 2017
Suzuki Cars UK achieved sales growth and brand recognition partnering with ITV's Saturday Night Show.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
Magnum, the ice cream brand, increased sales through the successful launch of its new Magnum Double product during summer in Ireland.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Unieuro, the Italian consumer electronics and household appliance distributor, transformed its loyalty scheme to increase sale frequency in its sector.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
The first ever charity handball event live on TV raised the profile of Ford, the American automobile company, in the Czech Republic.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Fischer, the biggest travel agency in the Czech Republic, explored whether tourists' main motivation for spending money on vacation is buying into local cuisine by launching an email campaign, offering them local culinary specialities .
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
TLC Marketing, a marketing agency, used Direct Mail to stand out and increase promotions with its network of fish and chip shops in the UK.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Dairygold, a supplier of premium cheeses and dairy nutritionals, launched its 'Make a Minute' campaign to encourage busy Irish consumers to take a minute to enjoy the simple things in life, like sitting down and having breakfast.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
Fini, the Italian pasta brand, encouraged consumers in Italy to fry rather than boil pasta to show them that it could be cooked quickly.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Bodegas Barbadillo, the Spanish winery, communicated itself through many brands instead of just one.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Mercedes-Benz, an automotive brand, created the 4MATIC Book campaign in Italy to build awareness of the 4MATIC technology and demonstrate the brand's dedication to innovation.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Ria, a female hygiene brand, created a video and social campaign to encourage women across the Czech Republic to openly discuss the subject of menstruation.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Hennessy, a spirit brand, partnered with IBM Watson and used its AI technology to create personalised cocktails for Irish consumers, to recruit a new generation of Hennessy drinkers.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
A corporate social responsibility project to help Italians, migrants and refugees integrate in Italy helped drive brand loyalty for Bosch, the German consumer goods manufacturer.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Smemoranda, the Italian school diary brand, increased awareness and halted its decline in market share by adapting its branding to the digital age.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2017
Peter McVerry Trust (PMVT), an Irish charity that tackles homelessness, drug misuse and social disadvantage, created brand awareness in Ireland by releasing a cinema ad that shows memories that are only possible when you have a home.
Case Study
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Integrated Marketing Communications Council Europe, Gold, 2017
Ford, an automotive brand, advertised the launch of its newly redesigned Mustang in Ireland by partnering with Chad McQueen, a racing car driver and son of iconic Mustang driver Steve McQueen.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2017
Bodegas Barbadillo, a Spanish winery, successfully launched a new special vintage wine and raised brand awareness in the UK and Spanish markets.
