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Article

Blockchain solutions are generating considerable buzz, but it can be challenging for marketers to determine where this technology could make a real difference to their activities.

Article

The rise of digital has, to some extent, changed the long-term requirements of the planning process, with digital native brands, such as Airbnb, disrupting every category.

Case Study

Euskal Irrati Telebista (EITB) released an app that allowed Spanish users to use their phones to listen in on keywords from current audio news broadcasts and provided them with millions of related news articles from six differing angles.

Case Study

Knorr, a food brand, remade an old brand for a new generation globally by finding fresh insight in a stale category.

Article

Sir Martin Sorrell, ex-CEO of WPP, outlines why he’s so optimistic about the role of India in the international advertising industry and why he believes starting from a clean slate is an advantage.

Article

Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.

Opinion

Rob Norman has been at the centre of the media world for over three decades. Now, as an adviser to his old firm WPP and a board member of others, he feels more involved with the industry than ever.

News

MUMBAI: Sir Martin Sorrell believes the advertising and marketing services industry is in a state of flux and that the structural and cyclical disruption currently taking place offers new opportunities for growth.

Article

Rolfe Swinton, Director of Data Assets at GfK, discusses what blockchain is, how it has evolved over the last 10 years and how it impacts the data supply chain.

Article

Key travel trends for 2018 in a variety of Asian-Pacific markets, based on research by UM Worldwide.

News

SYDNEY: Australian dessert café chain San Churro successfully boosted ROI and incremental in-store spending by using AI to segment and target social media audiences – and on a limited budget.

Opinion

At ICOM, Chandos Quill of ACXIOM spoke on a panel about business models for data partnerships with representatives from Winterberry Group, IPG Media Brands, IBM, and Ebiquity.

News

SAN SEBASTIAN: Nordic footwear retailer Shoe-d-vision reversed the flow of traffic away from physical stores, drove online sales and gained market share with a combination of programmatic ad buying and AI-informed content.

Article

As robot valets such as Amazon’s Echo become more popular, they are adding to the already vast amounts of increasingly complex data that is being given away by consumers.

Case Study

IBM, a multinational technology company, used PR to launch its campaign in the US to raise awareness of the broad applications of blockchain and its role across industries.

Article

Brand safety, which in its broad sense includes digital ads appearing in the wrong context and digital ad fraud, has made the headlines but brands remain curiously reluctant to act.

Article

IBM has built a management system around marketing efficiency in response to the requirements of the CMO to know the company’s ROI on marketing spend, how best to spend in future and to make marketing decisions data-driven.

Article

Marketers that promote Broadway shows face particular challenges as they seek to attract consumers and drive ticket sales.

Article

A combination of programmatic buying and AI-informed content turned around the Shoe-d-vision business in Denmark and Norway, boosting both online and offline sales.

News

NEW YORK: IBM, the tech company, has helped Unilever, the consumer packaged goods manufacturer, test the potential of the blockchain to tackle several problems that currently shape the media-buying process.

Opinion

Asma Shabab, Marketing Leader for Watson Internet of Things at IBM Middle East, Africa and Turkey, is judging the 2018 WARC Prize for MENA Strategy .

Article

IBM, the tech company, and Unilever, the consumer packaged goods manufacturer, joined forces to experiment with using blockchain technology in the media-buying process.

News

LONDON: A growing number of companies are mulling introducing redeemable incentives and forming partnerships to protect data in order to secure user consent for personal information ahead of the General Data Protection Regulation’s coming ...

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Gunn Report

Contains the creative for the 'AiMen' campaign for Canal+ by the agency BETC in France.