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Article

Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.

News

NEW YORK: Five technology firms are included in the top five spots of a new ranking of the 100 most valuable brands in the US, which also examines various factors underpinning brand success.

News

VANCOUVER: The government of British Columbia has received a pitch from computing giant IBM to integrate blockchain technology into Canada’s cannabis trade, ahead of legalisation next year, as provinces scramble to find solutions to the ...

Research Paper

Sonae Sierra, an international retail estate company, conducted research to gain insights into shoppers' eating habits and environments in order to improve its food courts.

Research Paper

InSites Consulting conducted an experiment with dairy products company Danone and video platform Voxpopme in the UK to find out if automation and machine analysis can be beneficial when conducting qualitative video analysis.

Article

Voice-controlled devices, or bots, are going to fundamentally change the way consumers search for goods on the internet and marketers can make bots work for them.

Article

Innovation – the practice of identifying and implementing new products, services and business models – falls into four broad approaches that can help deliver the transformative growth that so many organisations seek.

Case Study

French TV channel CANAL+ promoted the new TV series The Young Pope using artificial intelligence to bring Pope Pius XIII to life on social media.

Article

Voice is fast becoming a mainstream interface, and brands are integrating the technology in a variety of ways.

Article

There's more data than ever, but analytics is more complicated and more diverse than it has ever been before; with more being measured, finding out what you need to know is more important than ever.

Article

Bricks-and-mortar stores are being re-imagined as price and assortment are no longer enough to guarantee footfall.

Case Study

This case study looks at how Knorr, a food brand, remade an old brand for a new generation in France and the UK by combining flavor preferences with dating.

Opinion

If you’re a behavioural scientist in the tech industry, you’re in high demand, writes Mark Bell, Chief Experience Officer at Dare.

Case Study

Knorr, a packaged foods brand, successfully increased sales and brand awareness in the UK, by tapping into millennials' relationship with food.

Article

Failure is too often a dirty word, especially for big brands; but it needn’t be toxic, argued a representative of international snacking giant Mondelez, because it is a brilliant opportunity to learn.

Article

This article explains how the gap between consumers and technology, such as Artificial Intelligence and machine learning, is closing ever more rapidly and affecting how we buy.

Article

This article looks at how chatbots work and why, nowadays, many consumers are more comfortable 'talking' to a brand via an online message than phoning its customer service helpline.

Article

This article provides best practices for successful native advertising campaigns, including how to plan a content strategy and how to approach the three main players in the native landscape: publishers, social media platforms and technology vendors.

Article

This article previews a series of articles about how brands are using Artificial Intelligence, Augmented Reality and Virtual Reality, with tangible business results.

Article

This article examines three paths for B2B companies to take if they want to adapt to the digital age.

Article

Ideas are crucial to content and the best are sustainable ones that can outlast a particular campaign to communicate the brand on a long term basis.

Case Study

TD Ameritrade, a brokerage firm, built an interactive mobile tool in collaboration with IBM Watson, a cognitive system, to help offer personalised curriculums for investors in the US.

News

COLOGNE: Shiseido, the 140 year-old Japanese cosmetics business, is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Case Study

The Weather Company, an IT company that is part of the IBM Watson division, introduced Watson Ads, an industry-first solution that interacts with consumers through advertising, in the US to inform marketing strategies.

Article

Shiseido is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.