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Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

Article

This article argues that brands have to mean something, or face apathy from consumers - new research shows that brands matter in different ways from before, but they have to do something first.

Article

This report discusses how most marketers are focused on driving sales through digital, arguing that positive brand attitudes create the potential for stronger growth and higher profits.

Opinion

A survey, conducted by the the Association of National Advertisers, (ANA) found only 21% of marketing leaders were satisfied with the performance of their global marketing strategy and just 22% were satisfied with how their global marketing is co-ordinated.

Article

Warc's Innovation Casebook examines different types of innovation in communication. The eight chapters include case studies drawn from the Warc Prize for Innovation, and puts the thinking behind the campaigns in context.

Article

This is the summary version of the Warc's Asia Toolkit 2012 (a full version of the report is also available on Warc).

Article

Warc's 2012 Asia Toolkit is a guide to the key challenges facing Asian brands, based on analysis of key papers and case studies by Warc's editors.

Article

This is the full version of a Warc Trends report on shopper marketing (a summary version is also available on Warc).

Article

This is the summary version of a Warc Trends report on shopper marketing (a full version of the report is also available on Warc).

News

SINGAPORE: A total of 15 representatives from clients, agencies and academic institutions have joined the judging panel for the 2012 Warc Prize for Asian Strategy.

Article

Digital in China represents a huge mass-market opportunity for brands to engage with Chinese consumers.

News

SINGAPORE: Warc today launches the 2012 Warc Prize for Asian Strategy, a cash prize for the case study demonstrating the most insightful marketing strategy in the region.

Article

Warc's 2012 Toolkit is a guide to new ideas and best practice in marketing from around the world, based on analysis of key papers and case studies by Warc's editors.

News

A list of the most downloaded case studies for Warc's Asian subscribers in 2011 shows marketers in the region are drawing inspiration from campaigns in both local and Western markets.

Article

This article explores some best practice in marketing from around the world and pick up some common themes in strategies that have worked and why they worked.

Research Paper

This paper describes a multi-client research project into the notion of sustainability. The research explores the meaning of sustainability from the perspective of both consumers and marketing, including their similarities, differences and opportunities of aligning the two.

Article

At the AdAsia 2011 conference in New Delhi, Joseph Tripodi, Executive VP and Chief Marketing and Commercial Officer of Coca-Cola stated that the company's aim is to double the size of its business between 2010 and 2020.

Article

As Japan enters its third decade of stagnant economic growth, it illuminates how other developed countries could fare in the future.

News

LONDON: A total of 26 papers have made the shortlist for the 2011 APG Creative Strategy Awards, with Stella Artois, Walkers and I Lohas some of the brands competing for top honours.

Case Study

Coca-Cola Japan wanted to launch a water brand with Japanese-sourced water into a market crowded with imported brands.

Article

An interview with David Elsworth, Vice President of Creative Excellence at Coca-Cola Japan and the author of the winning case study of the inaugural Warc Prize for Asian Strategy.

Opinion

It's been a very busy few weeks on Warc's Awards page, with cases from the Creative Effectiveness Lions, the North American Effies and the EACA Care Awards all now available for our subscribers to browse.

Article

This summary of the judging process for the 2011 Warc Prize for Asian Strategy includes the approach taken to judging and comments on the strengths and weaknesses of the finalist, I Lohas, and each Highly Commended entry.

News

SINGAPORE: I Lohas, the bottled water brand owned by Coca-Cola, has won the inaugural $5,000 Warc Prize for Asian Strategy .

Article

This presentation contains a breakdown of the entries to the Warc Prize for Asian Strategy, covering geographical spread budget, sector, media channels used and marketing objectives.