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Article

This article describes the ways in which brands, such as Hyundai and NASCAR, have successfully interlaced environmental messages into their marketing.

Opinion

In light of the UK Advertising Standards Authority’s proposed tougher regulation of campaigns featuring harmful gender stereotypes, System1’s Tom Ewing suggests that the impact will lead to better advertising, but warns that bad ads could still come through other channels.

Case Study

This case study describes how car-maker Volkswagen created an online and print campaign, using real-life advocates, to change its brand narrative in India.

Case Study

This case study shows how car brand Tata Motors orchestrated a social media campaign that gathered millions of Indian followers without disclosing any details of its new car.

Article

This article looks into why further investing in branding is important for B-to-B marketers as the lines between B-to-B and B-to-C continue to blur.

Article

This article considers what automotive brands need to do to achieve cut-through in an age of borderless digital content, looking at examples of 'blockbuster marketing' through campaigns such as BMW's The Hire.

Article

This article examines the two top shared auto ads from the 2017 Super Bowl through a testing tool that includes biometric, neurological, emotional and audio testing, leading to a better understanding of the business impact of the broadcasts.

Article

This article outlines how electric vehicle brands such as Nissan and Toyota are raising the game in automotive advertising, using new technologies and innovative approaches.

News

NEW DELHI: Amazon, the US e-commerce giant, has been named the most mobile-ready brand in India, while auto brands also fared well in the Indian segment of a worldwide study.

Case Study

This case study details how Shock Top, a brand of craft white ale, adapted its tactics used in Canada to reinvigorate the brand in the United States.

Case Study

This case study describes how Nissan, the automobile manufacturer, increased its share of the Crossover Utility Vehicles (CUV) market in Canada through the #conquerallconditionscampaign.

Article

This article shares how some of the world's biggest brands are embracing Chinese New Year in 2017, with augmented reality, traditional culture on-demand, live video and seasonal product lines headlining.

Article

This event report outlines how Amazon is seeking to extend the presence of Alexa, its voice-activated digital assistant.

News

SYDNEY: Fox Sports and News Corp Australia have secured a A$346m broadcast rights deal with the Football Federation Australia (FFA) that represents the biggest investment of its kind in Australian soccer.

Case Study

This case study describes how Honda, the automaker, engaged Australians by inviting them to critique its Odyssey people-mover; this reinvigorated the model and rebuilt trust in Honda.

Case Study

This case study explores how the South Korean car manufacturer Hyundai launched its new SUV across Europe with an emphasis on strength of character and a willingness to evolve.

Research Paper

This paper explores the applications of big data for new out-of-home measurement, using new technology to access new cost-effective methods of measurement.

News

SEOUL: Hyundai, the Korean automaker, is launching its first electric car just as the government is stepping up its efforts to promote electric vehicles, with expanded infrastructure and a range of incentives for consumers.

News

LONDON: Telecoms brand Orange emerged as the best performing sponsor at the recent UEFA European Championship, thanks to a focus on fan engagement, according to a new study.

News

LONDON: Sports fans have a mental inventory of major brands they associate with major events but they don't necessarily know which brands are sponsoring which events.

Article

This article examines what makes particular Super Bowl ads successful and outlines a case study of the most shared ad from the 2016 Super Bowl.

Article

In this article, Ted Florea, chief strategy officer at PNYC, discusses the books that have influenced him the most.

Opinion

This is a guest blog post by Anne Rayner, Global Head of Communications Research at TNS. Super Bowl ads reach more TV viewers, and receive more media attention, than almost any other advertising opportunity – but such exposure counts for little unless they can overcome the challenges that any ad campaign faces.

News

NEW YORK: The cost of purchasing a 30-second spot during the 2016 Academy Awards is expected to reach at least $1.9m, according to estimates from Kantar Media.

Article

This article argues that sport sponsors must not lose track of their business objectives and should have strategies in place to exploit off-pitch opportunities to leverage their sponsorship investment.