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Article

This article draws upon the teachings of the late Stephen King to argue that social can replace print media in building message attention for the subconscious brand recognition induced by TV.

News

NEW DELHI: Amazon, the US e-commerce giant, has been named the most mobile-ready brand in India, while auto brands also fared well in the Indian segment of a worldwide study.

Case Study

This case study describes how Horlicks, the malted milk drink - originally from the UK - which is the number one health drink in India, conducted a redesign to future proof its brand.

Case Study

This case study shows how Dabur Chyawanprash, a child's dietary supplement brand, increased sales by repositioning its product as a winter must-have.

Case Study

This case study shows how Horlicks, a health food brand, developed a game app to drive kids' pestering power and increase sales.

Case Study

This case study demonstrates how sticking to an emotional insight-based approach and being relevant through emerging parenting truths helped Bournvita, a leading powdered milk beverages brand in north-west India, restore and gain market share.

Research Paper

This paper presents analysis by Nestle India and Nielsen that sets out to understand what it takes for new products and innovations to win in the long term, defined as 'beyond the first phase of life on the shelf'.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.

Article

The article offers brands advice on how to gain and then hold consumers' engagement in a world in which attention spans have fallen to their lowest-ever levels.

Article

This article argues that young Indian women have outraced marketers in both the market and the mind, and asks whether advertisers are doing enough to engage them.

Case Study

A two-year-old maternal nutrition brand thought of challenging an established 20-year-old player in a high stakes category.

Case Study

This case study describes how Boost created new terminology both to promote its brand within the health food drink (HFD) category, and to not cannibalise the market share of other GlaxoSmithKline Bangladesh HFD products.

News

BENGALURU: Brands in India are increasingly exploring the use of gamification in their advertising as a way of increasing consumer engagement by as much as 80%.

Case Study

This case study describes how Saffola Masala Oats regained brand growth in India, countering perceptions that oats were a boring, medicinal breakfast food. 

Article

This Company Profile from Euromonitor provides key details and analysis of GlaxoSmithKline, the owner of brands such as Aquafresh and Sensodyne.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of brands such as Twinings and Ovaltine.

News

NEW DELHI: Children's TV channels in India earn as much as 10% of their revenues from brand integrations and there is potential for this sector to grow further, according to industry figures.

Article

This article looks at the health and wellness food sector in India and reveals the key drivers of perception that brands need to focus on to win in this market.

Case Study

This case study describes how Maggi Noodles, the noodle brand, defended its market position in India through a campaign with an iconic Bollywood star and a big user participation element.

News

MUMBAI: Nickelodeon, the children's television channel, is exploring ways to extend its reach among the target audience and to bring more advertisers on board as a result.

News

MUMBAI: Multinational companies in the consumer goods market are losing share to their local Indian rivals, especially in the food sector, according to a new study.

Article

This Company Profile from Euromonitor provides key details and analysis of Mondelez International, the owner of brands such as Fruit2o.

Research Paper

Placements in movies increase brand awareness. Whether they are effective beyond memory, (e.g.

Case Study

This case study explains how Boost, GlaxoSmithKline's energy drink brand, used a tie-up with McClaren Mercedes to target consumers aged 8-24 in India with an online game.

Case Study

This case study describes a campaign by Bournvita, the malted drink brand, to reverse decline and increase market share in India.