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Article

Global strategies, campaign updates and trends in newspapers.

Article

Provides key details and analysis of Adidas AG in the clothing and accessories market.

News

Cultural differences between East and West play a significant role in how consumers approach the beauty category, according to two academics, who report that societal norms in the East exert greater pressure on buyers.

Article

Offers an industry overview of alcoholic drinks, including innovation and disruption caused by changing consumer attitudes.

Article

Provides key details and analysis of Henkel KGaA, the owner of brands such as Dial, Right Guard and Schwarzkopt.

Article

Provides key details and analysis of Arla Foods Amba, the owner of brands such as Lurpak and Castello.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Article

Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.

Article

New research indicates that Asian countries have different attitudes toward beauty than Western markets.

Article

Provides key details and analysis of Campari, the owner of brands such as Aperol and Skyy.

Article

Provides key details and analysis of consumer electronics company, Sony.

News

As the popularity of video explodes across Asia, video advertising is growing fast too – but marketers need to look beyond simple reach and consider whether viewers are emotionally engaged, an industry figure has warned.

Opinion

Sam Thomson of The Body Shop discusses CX, the role of the store, and a return to brand-building,  as part of a series of interviews with CMOs for WARC’S Toolkit 2019 report.

News

Macy’s, the US department store chain, announced last week that it will close its store on Tmall, the huge online marketplace owned by Alibaba, in a move that effectively ends its presence in China – a market that had once seemed ...

Article

Hosting video advertising on premium media sites can make a difference in boosting consumer trust and effectiveness.

News

Shanghai has become the most expensive city for luxury living in Asia, according to a new study that also highlights the growing influence of women in the region’s luxury market, especially in China.

Research Paper

AXA, an insurance firm, optimised its marketing spend and became more relevant to Britons looking to move abroad.

Article

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard.

News

Dolce & Gabbana, the Italian luxury brand, has found itself at the centre of an angry consumer and official backlash in China, a market it considers to be crucial, following a marketing campaign that went disastrously wrong.

News

VPNs, or virtual private networks, are among the most searched-for apps in the world because they provide users with an encrypted internet connection, but their integrity has come into question following new research into their links with China.

News

The Black Friday shopping event kicks off today and it comes as a new global survey reveals that 39% of respondents across seven markets intend to make purchases, although their shopping preferences vary.

Case Study

Maybelline New York, the makeup and cosmetics brand, maximised the use of its new endorser, William Chan, to drive sales of its new Color Sensational lipstick range in China.

Article

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA.