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News

AUSTIN, TX: The Home Depot, the home-improvement retailer, is tapping customer data in increasingly powerful ways to better serve its target audiences.

News

NEW YORK: Internet giant Google is teaming up with leading US retailers in a new initiative – Shopping Actions – that aims to helps them capture more online purchases from shoppers who might otherwise head to Amazon.

Article

The Home Depot, the home-improvement retailer, has leveraged a wide range of digital marketing tools as it strives to engage and serve customers in increasingly powerful ways.

Article

Work carried out for multiple global brands suggests a number of factors contribute to a bad consumer experience online, with a few common themes that continue to frustrate customers.

Case Study

Canadian Tire, the hardware and automotive retail company, used a new product designation to see off competition from newer market retailers in Canada.

Article

Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.

News

CHICAGO: Home Depot, the home improvement retailer, regards driving store visits as the key indicator of success for its efforts on mobile.

Article

Home Depot, the home-improvement chain, is leveraging mobile in order to drive revenue, amplify its other media channels, and increase consumer engagement.

Article

This Company Profile from Euromonitor provides key details and analysis of LG Corp, South Korea’s fourth largest conglomerate which has four divisions including Home Appliances & Air Solutions.

Research Paper

This report looks at how experience drives success with the Experience Index and which brands were the highest performers for consumer experience in 2016.

Article

This article describes the ways in which brands, such as Hyundai and NASCAR, have successfully interlaced environmental messages into their marketing.

Case Study

This case study describes how security technology company F5 Networks took a content-first approach to target C-level IT leaders, globally.

Case Study

This case study explains how the retailer Canadian Tire turned the Olympics into a campaign for inclusion by showing that when the best of them step up, their nation stands taller.

Case Study

This case study shows how Office Depot OfficeMax, an office supplies and technology brand, used 'The Co-Worker Collection' campaign, in the US, to transform the tradition of office gifting by bringing in new customers.

Article

This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.

Case Study

Bayer, a pharmaceutical and life sciences company, developed a research and community action campaign to overturn low brand consideration regarding its position towards honeybee colonies' death toll in the USA.

Case Study

Bernzomatic, a blowtorch manufacturer, increased sales in the US by realigning its core brand values as a lifestyle brand, rather than as a tool for trade professionals.

Article

This event report outlines how Staples, the retailer, is seeking to drive revenues through tapping new technologies.

Case Study

This case study details how CIL, a Canadian chemicals manufacturer, generated paint sales by proving that a little paint can make a big difference.

Case Study

Niagara Conservation, a plumbing company, used humorous social media and PR to launch a new toilet in the US that conserved water.

Case Study

Bernzomatic, a blow torch brand, used a content marketing strategy to connect with new audiences and grow sales in the US.

News

SAN FRANCISCO: Amazon dominated the US holiday shopping season once again in 2016, according to a new study that found the e-commerce giant generated about ten times more online revenue than its nearest rival.

News

E-commerce continues to evolve and to throw up new challenges for marketers, with integrating online and offline channels and understanding an ever-more complex purchase journey among those exercising Warc readers during 2016.

Case Study

This case study details how Newell Brands, a consumer goods company, reinvigorated its Mr Sketch brand of scented children's markers in North America.

News

GLOBAL: Amazon, the US e-commerce giant, has been named as the most valuable retail brand in the world, according to new rankings that are dominated by US brands.