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Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at the trend of in-housing and whether it provides adequate utility for brands.

Article

This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.

Research Paper

Voice technology, used in products such as Amazon’s Alexa, makes for a faster user experience and has potential to become a dominant mode of accessing the internet – but brands wishing to capitalise on it need to adapt their marketing models.

Article

CVS Health, the healthcare and pharmacy company, is adapting to meet evolving customer needs in line with its core brand purpose.

Article

Office Depot, the retailer, is pursuing a journey of digital transformation that reflects wider changes in the business environment.

Article

The Home Depot, the retailer, has developed content capabilities enabling it to meet a wide range of consumer needs.

Article

Global strategies, campaign updates and trends in the home improvement retail category.

Article

Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.

Article

E-commerce is an increasingly central element of brand strategy, but presents several challenges to marketers who are used to the brick-and-mortar world.

Article

This article examines the impact and ramifications of the explosion of digital commerce and analytics.

Article

Kingfisher, the company behind some of Europe's largest hardware stores, is at a point of flux as it tries to unify its offer, enhance its digital capability, all while finding efficiencies.

News

AUSTIN, TX: The Home Depot, the home-improvement retailer, is tapping customer data in increasingly powerful ways to better serve its target audiences.

News

NEW YORK: Internet giant Google is teaming up with leading US retailers in a new initiative – Shopping Actions – that aims to helps them capture more online purchases from shoppers who might otherwise head to Amazon.

Article

The Home Depot, the home-improvement retailer, has leveraged a wide range of digital marketing tools as it strives to engage and serve customers in increasingly powerful ways.

Article

Tells the story of the consumer’s engagement experience based on feedback from brands all over the globe.

Case Study

Canadian Tire, the hardware and automotive retail company, used a new product designation to see off competition from newer market retailers in Canada.

Article

Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.

News

CHICAGO: Home Depot, the home improvement retailer, regards driving store visits as the key indicator of success for its efforts on mobile.

Article

Home Depot, the home-improvement chain, is leveraging mobile in order to drive revenue, amplify its other media channels, and increase consumer engagement.

Article

This Company Profile from Euromonitor provides key details and analysis of LG Corp, South Korea’s fourth largest conglomerate which has four divisions including Home Appliances & Air Solutions.

Research Paper

This report looks at how experience drives success with the Experience Index and which brands were the highest performers for consumer experience in 2016.

Article

This article describes the ways in which brands, such as Hyundai and NASCAR, have successfully interlaced environmental messages into their marketing.

Case Study

This case study describes how security technology company F5 Networks took a content-first approach to target C-level IT leaders, globally.

Case Study

This case study explains how the retailer Canadian Tire turned the Olympics into a campaign for inclusion by showing that when the best of them step up, their nation stands taller.

Case Study

This case study shows how Office Depot OfficeMax, an office supplies and technology brand, used 'The Co-Worker Collection' campaign, in the US, to transform the tradition of office gifting by bringing in new customers.