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Article

This article describes the ways in which brands, such as Hyundai and NASCAR, have successfully interlaced environmental messages into their marketing.

Case Study

This case study describes how security technology company F5 Networks took a content-first approach to target C-level IT leaders, globally.

Article

This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.

Article

This event report outlines how Staples, the retailer, is seeking to drive revenues through tapping new technologies.

Case Study

This case study details how CIL, a Canadian chemicals manufacturer, generated paint sales by proving that a little paint can make a big difference.

News

SAN FRANCISCO: Amazon dominated the US holiday shopping season once again in 2016, according to a new study that found the e-commerce giant generated about ten times more online revenue than its nearest rival.

News

E-commerce continues to evolve and to throw up new challenges for marketers, with integrating online and offline channels and understanding an ever-more complex purchase journey among those exercising Warc readers during 2016.

Case Study

This case study details how Newell Brands, a consumer goods company, reinvigorated its Mr Sketch brand of scented children's markers in North America.

News

GLOBAL: Amazon, the US e-commerce giant, has been named as the most valuable retail brand in the world, according to new rankings that are dominated by US brands.

Article

This article examines how brands can acknowledge and support active and retired members of the military, suggesting a number of ways other companies can get involved.

Case Study

This case study explains how GE, the technology company, launched a new 'smart' light bulb in the US to recover its lighting sales performance.

Article

This article explores how brands are returning to TV once more, which remains a prime way to acquire customers, but the strategies that allow marketers to maximise reach are changing.

Article

This article provides an overview and analysis of Pokémon GO, a mobile game that blends real-life environments with digital components such as sound and animation, and that is predicted to be a tipping point for augmented reality technology.

Case Study

This case study details how GE, the US electrical industry conglomerate, used a fictional celebrity to advertise its Link connected LED light bulb.

Article

This report analyses the evolution of online shopping, covering changes in pricing, consumer trust, personalisation and how popular marketplaces are serving their regions' needs.

Article

This article offers best practice advice about how marketers can engage and impress the elusive Millennial demographic.

Article

This event report outlines how Home Depot, the home-improvement chain, is seeking to optimise the digital experience.

Article

This article argues that the era of personalisation has moved on from direct marketing tactics and is rapidly heading towards creating business value through personalised communications and customised seamless experience systems.

Case Study

This case study describes how Lowe's Home Improvement, the second-largest home improvement retailer in the USA, created analogue versions of its famous digital Vines to launch its first Manhattan store.

Case Study

This case study shows how Lowe's, the American home-improvement retailer engaged new millennial customers with relevant content on relevant digital media.

Case Study

This case study details a campaign by Lowe's, the American home-improvement retailer, to engage millennials with 6-second how-to videos hosted by Vine.

Case Study

This case study demonstrates how Lowe's, a home improvement chain in the US, developed a new utility for a burgeoning social media platform to drive engagement with millennials.

Case Study

This case study describes how Lowe's Home Improvement, the second-largest home improvement retailer in the USA, created analogue versions of its famous digital Vines to launch its first Manhattan store.

News

ATLANTA, GA: Home Depot, the home improvement chain, has reported that 40% of online orders are collected in its bricks-and-mortar stores, suggesting the firm's "interconnected" strategy is paying dividends.

Article

This event report shows how BEHR used qualitative research to gain a deeper insight into the emotions which consumers attach to colour, and thus refine the brand strategy for its paints and stains.