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Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.

Research Paper

This paper reports on a global survey research project for InterContinental Hotels Group (IHG) - utilising an implicit approach and behavioural economics - that helped IHG's Holiday Inn brands identify key areas for investment to enhance the customer experience.

Article

This event report addresses how Holiday Inn, the hotel chain, reached "lookalike" consumers thanks to a highly targeted online ad campaign.

Article

This article demonstrates how hotel chain Holiday Inn executed the global relaunch of its brand family.

Case Study

This case study explains how Holiday Inn Express used a digital ad campaign to increase brand relevancy among Canadian business travellers.

Article

This event report discusses how companies including Ford, the automaker, Estée Lauder, the cosmetics company, and Intercontinental Hotels Group are using social media.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

News

NEW YORK: ING Direct and Holiday Inn are the companies consistently delivering the best "customer experience" in the eyes of US shoppers, a survey has discovered.

Article

This US report by Nielsen explores the Mass Affluent consumer segment (representing 11% of all US households), which consists of seven distinct groups, each with its own lifestyles, media patterns and preferences.

Article

A Warc Industry Trends Snapshot on Chinese tourism. It is predicted that by 2020, 100m Chinese people will travel abroad each year.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This paper provides an overview of the global hotel industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

News

BEIJING: InterContinental Hotels is creating a new premium brand to serve Chinese consumers, a move the company believes could provide benefits inside and outside the country.

News

BEIJING: InterContinental Hotels Group is planning to launch a new brand in China, a market it believes should become the world's largest within the next 20 years.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

News

NEW YORK: Major advertisers including Unilever, Danone and Bayer have all recently launched reviews on certain elements of their advertising accounts, but while some analysts suggest this could show signs of a recovery in the industry, others argue ...

Case Study

InterContinental Hotels Group (IHG) wanted to make its Priority Club Rewards program work harder. It reached out to highly targeted members with a campaign using behavioral, transactional, and third-party data.

Article

The dynamics of the hotel industry are gradually changing, with 'boutique' hotels increasingly coming to the fore, and not just among fashion-conscious consumers.

Article

This article (translated from the Japanese for WARC) discusses the major economic and advertising trends in Japan's newspaper, magazine and free press sectors during 2007 and early 2008.

Case Study

In 1998, after being in business for seven years, Holiday Inn Express, the limited-service offshoot of the famed but ailing Holiday Inn brand, had no clear identity apart from its namesake and was in danger of being left behind in a burgeoning segment of the hotel industry.

Case Study

Little Caesars, an international pizza chain of more than 4,800 units, is well known in the advertising industry for its quirky "Pizza! Pizza!" television commercials.

Case Study

Marriott Hotels Corporation debuted a major television advertising campaign for its Courtyard by Marriott chain of hotels in May 1997.

Case Study

In 1996 Holiday Inn, then owned by the British brewing conglomerate Bass PLC but subsequently acquired by Intercontinental Hotels Group PLC (IHG), embarked on a $1 billion renovation program that forced franchises to improve their facilities or lose their association with the brand.

Research Paper

The purpose of our study is to investigate the negative influence of textual images of damaged women characters in soap operas on the female consumers who constitute the majority of viewers.

Research Paper

This article introduces a relatively unknown and underappreciated market segment to the realm of web advertising—the disabled consumer.