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Case Study

This case study looks at InterContinental Hotels Group's (IHG) Channel Shift strategy, as it partnered with the intent marketing platform, iotec, to increase direct bookings.

Article

This paper provides a best practice guide to applying segmentation to a media strategy, which enables marketers to increase the relevance of communications by delivering the right message or content to the desired target audience.

News

LONDON: British consumers are more concerned about rising living costs than the consequences of Brexit, or the UK's departure from the European Union, according to a new report that finds this surprising since the two issues are interlinked.

Article

This article looks at what programmatic can do to move away from the relentless targeting that ultimately only alienates consumers, and become better targeted and tailored messaging welcomed by its audience.

Article

This article examines how mobile usage is growing exponentially, so brands should ensure that they are present for each micro-moment of the customer journey, making the experience optimised and in sync.

Case Study

This case study describes how Butlin's, a heritage holiday company in the UK, created new packages to attract fresh clients and accelerate growth.

Case Study

This case study shows how Blue Dot, a diabetes friendly food label, helped diabetics in India manage their health more efficiently.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the hotels and resorts market.

Research Paper

This paper reports on a global survey research project for InterContinental Hotels Group (IHG) - utilising an implicit approach and behavioural economics - that helped IHG's Holiday Inn brands identify key areas for investment to enhance the customer experience.

Research Paper

This article outlines the challenges facing programmatic and argues for the potential of Digital Mindset Targeting as the future of advertising in Asia.

Article

This event report outlines how Intercontinental Hotels Group successfully tailored their marketing strategy to appeal to Chinese consumer behaviours as the number of Chinese outward bound travellers hits record highs.

Case Study

This case study describes how Holiday Inn Hotels, part of a world-leading hotel group, launched an innovative online advertising campaign to increase the likelihood of US travelers booking at Holiday Inn Hotels.

Article

This article explores the 'big bang' of new data sources, but to fill the gaps requires a fundamentally re-thought approach to research, as the brands with the clearest picture of their customers will develop the clearest market advantage.

Article

This article describes how the origins of brand equity come from within an organisation and explores the important role that marketers can play in getting this right.

Article

In this article, media owners, media planners and marketers talk about the top challenges that market research must help them to address in 2016.

Article

This article, taken from the Warc Toolkit 2016 report, looks at developments in attribution and modelling, including new forms of campaign analysis.

News

NEW YORK: Holiday Inn, the hotel chain owned by InterContinental Hotels Group (IHG), boosted several core brand metrics by targeting "lookalike" web users who shared characteristics with its most attractive customers.

Article

This event report addresses how Holiday Inn, the hotel chain, reached "lookalike" consumers thanks to a highly targeted online ad campaign.

Case Study

This case study explains how IHG, the hotels company, leveraged the data it collected in its loyalty program to deliver tailored experiences and rewards to business customers.

Article

This article demonstrates how hotel chain Holiday Inn executed the global relaunch of its brand family.

Case Study

This case study explains how Holiday Inn Express used a digital ad campaign to increase brand relevancy among Canadian business travellers.

Case Study

This case study explains how Premier Inn, the budget hotel chain in the UK, built its brand to expand its business despite a stagnant market.

News

SINGAPORE: The typical affluent consumer in China is likely to be young, female and employed in a high-ranking business position, according to a study which compares a week in the life of well-off consumers in four Asian markets with those in the ...

Article

This article discusses the rise of the 'hybrid' consumer and explores the underlying trends that are driving this development.

Article

This event report explains how Choice Hotels, the global hotel company, has used digital ad data to improve its digital ROI and increase revenue.