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Article

This Company Profile from Euromonitor provides key details and analysis of Hyatt Hotels, the owner of brands such as Hyatt, Hyatt Regency, and Andaz.

Article

This paper describes the patterns discovered in fruit and vegetable buying behaviour in the United States and India.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.

Case Study

This case study explains how Under Armour, the American sportswear brand, advertised during the Olympic Games through its partnership with Michael Phelps even though it wasn't an Olympic sponsor.

Case Study

This case study explains how Fox Home Entertainment promoted its superhero film, Deadpool, globally through a viral social media campaign based around the promotional participation of its star and producer, Ryan Reynolds.

Article

This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.

News

CANNES/SAN FRANCISCO: Brands serving diverse audiences should endeavour to represent all the elements of their customer base in ads, according to Jonathan Mildenhall, Chief Marketing Officer at Airbnb, the online accommodation and experiences ...

Article

This event report outlines how Airbnb, the accommodation platform, has embraced diversity as part of its advertising strategy.

Research Paper

The rise of social media as a marketing channel, and the research that has supported it, has left open questions as to its impact on actual brand performance.

Case Study

This case study explains how sports clothing brand Under Armour worked with swimmer Michael Phelps to produce an emotional video and increase sales in the US.

News

GLOBAL: McDonald's has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International Olympic Committee's TOP partnership with immediate effect.

Article

This article argues that proximity to clients, an external perspective and an enthusiastic, skilled team are key to a strong in-house agency which remains an important and growing part of the industry mix.

Article

This article provides marketers with information and guidance about attribution and marketing mix modelling.

News

LONDON: British consumers are more concerned about rising living costs than the consequences of Brexit, or the UK's departure from the European Union, according to a new report that finds this surprising since the two issues are interlinked.

Case Study

This case study demonstrates how Hilton, an American hospitality group, drove digital direct bookings across the UK, Germany, UAE and Saudi Arabia with the help of a multi-platform, cross-market campaign.

Case Study

This case study describes how Barclays, a major bank in the UK, changed its business strategy to include social responsibility, transforming its reputation and business success.

Case Study

This case study looks at how Small Luxury Hotels of the World, a brand that offers a selection of independent hotels to rival big chains, ran a campaign in the UK and Germany that adopted premium publishers to gain trust among the small target audience.

Article

This event report outlines how Campbell's Soup, the food manufacturer, is tapping IBM's Watson cognitive computing platform and weather data to deliver personalised recipes in online ads.

Article

This report offers an overview of observations and opinions on VR from a distinguished panel of over two dozen industry-leading voices in publishing, advertising, VR software, and developer platforms that IAB conducted from June through August, 2016.

News

NEW YORK: Luxury hotel brands could make more effective use of user-generated content (UGC) such as images and reviews, a study has suggested, but they need to be careful in how and where they feature pictures for example.

Article

This article is concerned with the business of retargeting, the hallmark of advertising in the 'digital age,' offering best practice and tips on getting it right.

News

LONDON: Hilton Hotels is grabbing the opportunities offered by new technology to deliver faster and more controlled interactions between the brand and customers, according to a leading executive.

Article

This event report examines how Hilton Hotels, the global chain, are engaging with new technology to speed up and control the interactions that users have with platforms to build the brand.

Case Study

This case study looks at the 1990s 'slacker' staple, Pot Noodle, that needed to find relevance for today's hard-working UK millennials.

Case Study

This case study describes how NHS Blood and Transplant leveraged the Rugby World Cup, held in England, to generate 100,000 new donors.