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Article

Global strategies, campaign updates and trends in content marketing.

Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.

Article

Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard.

Case Study

FUIB, one of Ukraine's top 10 banks, used machine-learning techniques to create a successful media planning model for its advertising campaign.

News

A "Love Over Bias" spot created for Procter & Gamble by agency Wieden+Kennedy claimed the "Best in Show" prize at the Association of National Advertisers' (ANA) 2018 Multicultural Excellence Awards.

Article

Provides personalisation success stories in India from brands such as Uber, Suzuki and Flipkart and explains what makes them work.

News

The TV market in the US is changing fast, as growing numbers of consumers cut the cord with traditional providers and as the space is filled by both insurgent mobile internet companies and major media companies that are pivoting to streamed video.

Case Study

BT, a telecommunications company, reconnected with business people in the UK by leveraging the power of emotion to make a modest advertising budget more effective (and more efficient); generating a net profit of over £14.5m and delivering a ROMI of £3.16.

Case Study

HP, the technology company, used social media to reach millennials in India during the Indian Premier League (IPL).

News

Interest in the Ryder Cup, which begins in earnest today, extends beyond golf fans, while a restructuring of commercial activity means more brands than ever are becoming involved.

News

Several companies with a heavy China presence – particularly in their manufacturing supply chain – are developing contingency plans as trade war rhetoric drags on.

Article

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

Case Study

Automotive brand Nissan Middle East created a new industry benchmark for automotive desert performance.

News

CANNES: HP, the technology company, is activating its brand purpose both for strategic reasons and to help it navigate an increasingly complex sociocultural environment.

Article

Procter & Gamble, the consumer packaged goods manufacturer, believes that pursuing gender equality in advertising is both good for society and a driver of growth.

Case Study

HP Inc, an American technology company, created awareness of the dangers of a hacked printer by launching a global episodic film series, entitled The Wolf.

Article

HP, the technology company, is leveraging the power of purpose as a fundamental component of its strategy in various areas of its business.

Article

Microsoft, the technology company, is building its business operations on a slate of guiding principles that can help inform big decisions on complex issues.

Case Study

HP, an information technology company, launched a campaign in the US to generate broader awareness of printer security and reinforce its commitment to provide PC security.

News

SAN FRANCISCO: HP, the US tech firm, has spent at least two years putting pressure on its agencies to increase the diversity of teams working on HP accounts, and now it appears the initiative is paying off in terms of commercial results.

News

SINGAPORE: Brand collaborations with artists should include focus on creative freedom, shared values and mutual respect, according to marketing experts in Singapore.

Article

Brand collaborations with artists should include focus on creative freedom, shared values and mutual respect.

Gunn Report

Looks into which automotive campaigns, along with the agencies that have worked on automotive campaigns, have performed best over the past year.

Case Study

Hewlett Packard Enterprise (HPE), an IT, technology & enterprise company, launched a global educational campaign on the technology required to complete a mission to Mars, in order to improve brand perception.