Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

108 results found
Sort by

Article

This article explains how the gap between consumers and technology, such as Artificial Intelligence and machine learning, is closing ever more rapidly and affecting how we buy.

Article

This article provides guidance and extended reading on using the senses in marketing, cutting through clutter with positive associations and subconscious purchase drivers.

Article

This article espouses the virtues of behavioural economics and describes how it can benefit companies, governments and non-profit organisations.

Article

This event report details how GfK, a market research firm, has been examining why the luxury goods industry is forecast to remain in stagnation in high-growth and mature markets.

Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

Article

This event report describes a talk by John C. Jay – who spent 21 years at Wieden + Kennedy and is the current president of global creative at Uniqlo – about his experiences of putting creativity into practice.

Article

This essay looks at personalisation in Indian marketing, arguing that brands should follow the example of luxury brands for whom personalisation is a mark of quality, that speaks an agile, local language.

Article

This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan.

Article

This article argues that companies that are designed around chasing revenue will not be sustainable but that the companies that will endure are those that successfully deliver upon human needs.

Article

This Company Profile from Euromonitor provides key details and analysis of Prada SpA, the fashion house.

Article

This Company Profile from Euromonitor provides key details and analysis of Kering SA, the owner of brands such as Gucci, Balenciaga, and Alexander McQueen.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Christian Dior and LV.

Article

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Ralph Lauren.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Coach.

Case Study

This case study explains how PowerPacq, an energy drink brand, used celebrity endorsement to launch a new variant in the Philippines.

News

LEEDS: British consumers are almost twice as likely to shop online as their French counterparts and they shop online nearly three times as much as consumers in Germany, a new study has revealed.

Case Study

This campaign promoted the launch of a store in Paris for Shang Xia, a luxury Chinese lifestyle brand developed in partnership with fashion house Hermes.

Research Paper

This paper shows how the Chinese Zodiac can provide a model for gaining a deeper psychological understanding of the true emotional meaning of brands among Chinese consumers.

Research Paper

This paper explains how freely available internet search engine data can be used to understand consumer needs, perceptions of terms and how brands are viewed.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Hermès.

Article

This article argues that luxury brands need to use new media channels to explain their histories and values.

News

ABU DHABI: Retail development in Abu Dhabi is set to expand rapidly, borne along by a young population, strong brand association, good infrastructure, and a booming tourism sector.

Research Paper

This paper investigates the meaning of sustainable luxury among the wealthy, who are the primary target group of luxury brands.